Digital AM - FT apps, Coca-Cola viral, Sky on-demand, NY Times

NEWS FT iPad app proves more popular than its iPhone app By John Reynolds, 04-Jun-10, 11:24 The Financial Times' iPad app has registered three times more downloads in its first two weeks since launch, than its iPhone app managed, according to the publisher. Coca-Cola launches 2010 Fifa World Cup Celebration Award with Rooney viral By Ben Bold, 04-Jun-10, 09:41 Coca-Cola has produced a short film in the build up to the World Cup starring England's Wayne Rooney and comedian James Corden, in which the latter berates the footballer for failing to convincingly celebrate scoring a goal. Sky to expand on-demand service via set-top box By Sara Kimberley And Daniel Farey-Jones, 04-Jun-10, 09:21 Sky is to offer a wider range of archive content on demand by connecting its set-top boxes to broadband for the first time - but only for customers who have a Sky broadband connection. NY Times adds top political blogger to site By Staff, 04-Jun-10, 11:26 NEW YORK - The New York Times is following the trend to bring in more bloggers to its website with the news that it is folding the top political blog FiveThirtyEight.com into the NYTimes.com. Trading Places: This week's people moves in advertising, marketing and media By Staff, 04-Jun-10, 10:58 Fru Hazlitt's return to media in a big commercial role at ITV, and former Lowe creative director Ed Morris, make the headlines in Brand Republic's weekly round-up of people moves in advertising, marketing and media. Advertisement Get The Facts: latest on online entertainment marketing - Entertainment is the reason why 56% of us spend time online - 73% surf the web before going to the cinema - 94% of moviegoers spend on average 20 hours online per week. Get the hottest insights to help you leverage this entertainment news hungry traffic. ALSO IN THE NEWS Hearst to pay $325m for iCrossing By Ben Bold, 03-Jun-10, 16:10 Dr. Oetker appoints Amaze to overhaul strategy By Sara Kimberley, 03-Jun-10, 13:00 Google launches historical photography website By Alex Brownsell, 03-Jun-10, 12:47 John Farrell to join merged LBi board By Anne Cassidy, 03-Jun-10, 10:50 THE WALL BLOG Blogging land rush: NY Times adds top political blogger to site The New York Times is following the trend to bring in more bloggers to its website with the... Twitter rolls out ?You both follow? feature Screen grab of You Both Follow feature I noticed yesterday that Twitter has added yet another feature... Foursquare shares some stats?via Twitter Foursquare has been sharing a few stats via Twitter. It says it now has 1.5m users and its... LATEST BLOG ENTRIES Being Dignified with Social Media By Mel Carson / Brand Republic Reading ?me and my web shadow? by Antony Mayfield right now on the recommendation of Kieron Mathews of IAB fame.   Only just started, but... If you're reading this you're not interested in money By Chris Quigley / Brand Republic So some clever wonks in the US have done a whole bunch of research into motivation at work.  And guess what - it turns out for the creative... Reinventing brands By Alan Mitchell / Brand Republic The traditional marketing agenda of brand messaging ? marketers targeting consumers with messages designed to influence their purchasing decisions... Making ad budgets work harder is not about lowest price By Ni Commercial / Brand Republic Roger Parry, the chairman of Media Square, says that to get the industry back to "harmonious and mutually" beneficial trading something needs to... Social media - shaping the political playing field for years to come By Neville Upton / Brand Republic So it wasn?t quite the ?digital election? that we were all anticipating but there?s no doubting the impact social media had on the most... Does Fru Hazlitt have it? By Jeremy Lee / Brand Republic As ITV's replacement for Rupert Howell she certainly seems to be lacking in one attribute that he had bundles of - pride.   After all, she... Now's your chance to have your say on The Big Media debate By Ni Commercial / Brand Republic Following The Big Media Debate on 21 May and the article in Campaign on June  3, NI Commercial now want the industry to have its say with the... 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