Monday, 7 June 2010

Digital PM - Kit Kat/Sky, News Int, DMGT, FT

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Kit Kat: to sponsor Sky's World Cup coverage

Kit Kat sponsors Sky World Cup in UK's biggest mobile campaign

By Sara Kimberley, 07-Jun-10, 16:30

Nestle's Kit Kat brand is to sponsor all the Sky World Cup coverage as part of the UK's largest dedicated mobile campaign to date.

The new-look Times site ahead of paywall

Does the new website for The Times offer anything new?

By John Reynolds, 07-Jun-10, 16:00

Rupert Murdoch's decision to pave the way to charge for online access to The Times and The Sunday Times' content has caught the attention of the entire media community.

MirrorMe: first winner of Teletext Mobile competition

Teletext Mobile reaches out to app developers

By Mark Banham, 07-Jun-10, 16:00

DMGT-owned Teletext Mobile is attempting to build up an app advertising network by striking commercial partnerships with iPhone and iPad developers.

Howtospendit.com: print, TV, online advertising

FT launches its biggest ad campaign for How To Spend It

By Arif Durrani, 07-Jun-10, 13:11

The Financial Times has launched its biggest brand campaign to-date to promote its recession-defying luxury lifestyle supplement, How To Spend It, and its accompanying website.

ALSO IN THE NEWS

VCCP hires Amazon head of search to assist global expansion

By Mark Banham, 07-Jun-10, 12:16

MediaCom head of mobile launches own agency

By Maisie Mccabe, 07-Jun-10, 12:00

Mobile internet retail sales to carve out e-commerce niche

By Daniel Farey-Jones, 07-Jun-10, 12:00

Community

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