Thursday, 10 June 2010

DM Bulletin from Brand Republic - Acquity, Spirit/GyroHSR, DMS, Sky HP dispute, Aviva

Brand Republic Direct Marketing Bulletin

NEWS

Acquity enters administration but jobs saved after Crayon takeover

By Daniel Farey-Jones, 09-Jun-10, 17:50

Acquity, the customer insight and direct media buying company formerly known as Tri-Direct, has gone into voluntary administration and its business has been acquired by Crayon, saving all 34 jobs.

Richard Hammond: founder of Spirit Advertising

Spirit Advertising moves operations into GyroHSR

By Joe Thomas, 09-Jun-10, 11:04

Spirit Advertising, which was founded in 2000 by Richard Hammond, has moved its operations into GyroHSR.

Diana Rhodes: joins DMS

DMS hires Proximity's Rhodes as head of planning

By Ben Bold, 04-Jun-10, 15:25

Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her joint head of planning.

Sky: litigation against Hewlett-Packard settled

Sky to get £318m from Hewlett-Packard to settle dispute

By Maisie Mccabe, 08-Jun-10, 11:15

A division of computer and software manufacturer Hewlett-Packard has agreed to pay BSkyB £318m to settle a long-running legal dispute over a customer-relationship management project for the pay-TV company.

Aviva: integrated campaign seeks community heroes

Aviva features customers in 'local hero' campaign

By Alex Brownsell, 04-Jun-10, 12:14

Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'.

ALSO IN THE NEWS

Occam DM bought for £12m by printing group St Ives

By Ben Bold, 03-Jun-10, 12:15

Coca-Cola launches 2010 Fifa World Cup Celebration Award with Rooney viral

By Ben Bold, 04-Jun-10, 09:41

CREATIVE STRATEGY: Hotmail? Well, ONE of those syllables is right

By Simon S Kershaw, 03-Jun-10, 12:15

Community

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