Digital AM - Yahoo/Beckham, Apple, Nokia, plus The Wall > 'Liking' death stories

NEWS Yahoo! signs David Beckham as global ambassador By Sara Kimberley, 08-Jun-10, 10:05 Yahoo! has signed up David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google. Apple claims $60m in advertising on iPhone 4 By Sara Kimberley, 08-Jun-10, 09:35 Apple has booked in more than $60m of advertising on its iAd mobile advertising network, which will launch on the new generation iPhone on 1 July. Nokia football viral promotes N8 smartphone By Sara Kimberley, 08-Jun-10, 11:50 Nokia is running a table football themed viral campaign ahead of its N8 handset launch. Advertisement Get The Facts: discover what makes Pre-Family Men (PFM)* tick Over half the UK's 2.7m PFM* (between leaving education and starting a family) name fun, money and career as their top priorities 80% agree they'd 'be lost without the internet 98% use email weekly, 91 % shop online monthly, 76% use social networks Download your free copy of the PFM Unplugged research *Based on Pre-Family Men with internet access ALSO IN THE NEWS Teletext Mobile reaches out to app developers By Mark Banham, 07-Jun-10, 16:00 VCCP hires Amazon head of search to assist global expansion By Mark Banham, 07-Jun-10, 12:16 Does the new website for The Times offer anything new? By John Reynolds, 07-Jun-10, 16:00 THE WALL BLOG 500+ ?like? girlfriend killed story ? do we need some Facebook emoticons? There’s a terribly sad story from the States about a young woman who was killed hiking just minutes... The YouTube Millionaires Club ? bedroom YouTubers who are making it big According to research , only 0.001% get over 100,000.  And in fact, only 3.1% get over 1000.  So... The iPhone 4: is anyone as good at marketing as Apple? The latest Apple iWant The new Apple iPhone is going to do everything that the phone I... LATEST BLOG ENTRIES Who should be the creator and admin of your Facebook Fan Page? By Tia Fisher / Brand Republic  I'm not going to go into whether or why you should create a Facebook Fan Page (now called an 'Official Page').  Let's just say that... Multichannel By Chris Hancock, Md, Gasboxdmg / Brand Republic Over the past ten years, there has been a massive shift in the way brands can communicate with consumers and the legislation that governs this.... Cannes Lions ? Who?s Coming? By Mel Carson / Brand Republic Just posted a video interview with Cannes Lions CEO Phil Thomas on our advertising blog .   In it, he talks about how digital is... TV traders - the free market forces sweethearts By Jeremy Lee / Brand Republic TV buyers have been out in force, expressing their concerns over the implications of continued consolidation of media sales points while... Speak easy By Ian Moore / Brand Republic Last week I arrived at a DM conference in Kiev to discover that all my slides had been translated into Russian. Part of my subject was how demotic... IT'S NOT WHAT'S RIGHT, IT'S WHAT'S APPROPRIATE By Dave Trott / Brand Republic Many years ago, Mike Stones was Ridley Scott?s producer. Ridley was shooting a commercial in Australia. Mike was flying out to sort something out.... 7 impossible things before breakfast By Steve Henry / Brand Republic   I was talking to someone last week about setting up a new agency. And what this guy said was ? ?the last thing London needs is just another... Don?t blame the tobacco brands, blame the parents. By Chris Arnold / Brand Republic The recent Sun story about a 2 year old, Ardi Rizal from an Indonisia fishing village, smoking 40 a day has no doubt fuelled anti smoking groups... 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