Wednesday, 6 July 2011

Digital PM - Google+, Sony Ericsson, Travelex, Walmsley on digital

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Google+ challenged to achieve scale by brands
Google+ challenged to achieve scale by brands
by Sarah Shearman and Ben Bold
06 July 2011, 10:30AM
Google's long-awaited social networking service, Google+, will have to achieve scale before marketing spend is diverted to it, marketers warned this week.
Sony Ericsson rolls out viral ad as part of Women's Tennis Association sponsorship
Sony Ericsson rolls out viral ad as part of Women's Tennis Association sponsorship
by Sarah Shearman
06 July 2011, 12:45PM
Sony Ericsson has created an online video featuring the Welsh pranksters Dirty Sanchez, as part of its sponsorship of the Women's Tennis Association (WTA).
Travelex pushes online service with UK ad campaign
Travelex pushes online service with UK ad campaign
by Alex Brownsell
06 July 2011, 08:30AM
Foreign exchange provider Travelex has unveiled a new above-the-line UK ad campaign, as the company seeks to push itself as a consumer brand.
Andrew Walmsley on Digital: Growing into a private life
Andrew Walmsley on Digital: Growing into a private life
by Andrew Walmsley
06 July 2011, 12:00AM
Those who think teenagers will never care about protecting their data on social media are mistaken.
Adland

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Also in the news
Think BR: HuffPo UK marks the arrival of a 21st century media brand
by David McNamara, 06 July 2011, 09:30AM
'Huffington Post has no competitor in UK,' says AOL's Kate Burns
by Arif Durrani, 06 July 2011, 09:30AM
AOL launches marketing campaign for HuffPo UK launch
by Sarah Shearman, 06 July 2011, 09:41AM
Virgin Media to offer broadband customers Spotify deals
by Sarah Shearman, 06 July 2011, 11:35AM
Think BR

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