Friday 28 June 2013

Breaking news from Brand Republic - Ed Miliband, Campaign Viral Chart, the Ashes, Trading Places, Sportsdirect

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Latest news

Ed Miliband addresses 'crisis of representation' of women in advertising
Ed Miliband addresses 'crisis of representation' of women in advertising
by Maisie McCabe
28 June 2013, 09:41AM
Ed Miliband said advertisers have a "responsibility" to address the portrayal of women in advertising last night, after claiming that we face a "crisis of representation" of women and men in our culture.
Campaign Viral Chart: Red Bull knocks Jay-Z from top
Campaign Viral Chart: Red Bull knocks Jay-Z from top
by Ben Hall
28 June 2013, 08:40AM
Red Bull has knocked Jay-Z from the top of this week's viral ad chart with a seven-minute short film starring stunt cyclist Danny MacAskill.
ECB calls on cricket fans to #RISE ahead of Ashes series
ECB calls on cricket fans to #RISE ahead of Ashes series
by Alex Brownsell
28 June 2013, 09:16AM
The England and Wales Cricket Board (ECB) has launched a digital campaign to promote interest in the forthcoming Ashes Test match series between England and Australia.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
28 June 2013, 09:00AM
Justin Billingsley returns to Europe for Saatchi & Saatchi, PizzaExpress marketer Emma Woods goes to Merlin Entertainments and ITV hires Endemol's Claire Heys, in this week's round-up of people moves across advertising, marketing, media and PR.
How brands can win over the festival crowd
How brands can win over the festival crowd
by Ryan Newey
28 June 2013, 09:45AM
Demonstrating commitment to music is vital for brands at festivals, writes Ryan Newey, founding partner and creative director, Fold7.
Sportsdirect.com launches monthly magazine
Sportsdirect.com launches monthly magazine
by Louise Ridley
28 June 2013, 08:57AM
Sportsdirect.com, the sports retailer, is planning to release a monthly magazine, published by the content and digital agency Haymarket Network.
Royal Mail hands £8m DM to Publicis Chemistry
Royal Mail hands £8m DM to Publicis Chemistry
by Louise Ridley
28 June 2013, 08:30AM
Publicis Chemistry has won the £8m Royal Mail Group direct marketing account, after pitching against undisclosed agencies.
Dynamo performs bus levitation magic for Pepsi Max
Dynamo performs bus levitation magic for Pepsi Max
by
28 June 2013, 08:30AM
Social video expert Unruly evaluates the latest viral campaign from Pepsi Max.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Watch the latest must-see viral videos from Nokia, Fanta and Ubuntu
by Gemma Charles, 28 June 2013, 08:30AM
Jerry Buhlmann becomes executive officer of Dentsu
by Maisie McCabe, 27 June 2013, 04:16PM
The Brooklyn Brothers wins TK Maxx ad account
by Jeremy Lee, 27 June 2013, 03:30PM
Advertisers warned over Royal baby rules
by Louise Ridley, 27 June 2013, 03:31PM
Brands shouldn't be blinkered by Vine's six-second rule
by Simon Nias, 27 June 2013, 09:15AM

Opinion

Where have all the young adland characters gone?
Where have all the young adland characters gone?
by Danny Rogers
20 June 2013, 08:00AM
Although the Cannes festival has become a truly international affair, the legends of British advertising were hitting the headlines - back in Blighty.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
20 June 2013, 08:00AM
The bloated broadcasting corporation must reform
The bloated broadcasting corporation must reform
by Ian Darby
20 June 2013, 08:00AM
Cannes has spawned some great creativity. Much of it far removed from the south of France.
A view from the top
A view from the top
by Nick Emery
20 June 2013, 08:00AM
The week started in Beaulieu and ended in Bangkok. There was significant abuse in-between, mainly from Kelly Clark about the picture in the WPP annual report, which he claimed looked like an extra from Siegfried & Roy. This is an improvement on the u...
A view from the bottom
A view from the bottom
by Izzy Pickles
20 June 2013, 08:00AM
I have been in the media industry for just over one year now and, until the word "barter" came into my life, I was fairly confident that I knew how it all worked.
It's not just media owners that believe the future is all about partnerships
It's not just media owners that believe the future is all about partnerships
by Arif Durrani
20 June 2013, 08:00AM
Following a week in which Tony Blair was forced to deny having an affair with Rupert Murdoch's soon-to-be-ex-wife, Wendi Deng, unlikely bedfellows are all the rage in media land.
Hollywood has long been dying, but beware when movie legends tell you so
Hollywood has long been dying, but beware when movie legends tell you so
by Russell Davies
20 June 2013, 08:00AM
I bet you get bored with all the apocalyptic media talk - this is dying, that is falling off a cliff, the other is exploding in catastrophic technicolour. It even irritates me, and I've squeezed five years of columns out of it.
Intelligence
Should marketers design for every OS and device, or opt for mobile web?
Should marketers design for every OS and device, or opt for mobile web?
by Mel Exon
27 June 2013, 12:00PM
When choosing between a native app and the mobile web there are some simple questions we should ask, writes Mel Exon.
The FT's 125th birthday
The FT's 125th birthday
by
27 June 2013, 08:00AM
More than 300 leaders from media, business and beyond gathered for the Financial Times 125th anniversary last week, hosted by the group chief executive, John Ridding, and the editor, Lionel Barber. Paper boys, printing press illustrations and th...
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