Tuesday, 18 June 2013

Digital AM - WPP, mobile marketing strategies, TV Licensing, CANNES 2013

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WPP invests in micro-blogging platform Muzy
WPP invests in micro-blogging platform Muzy
by Maisie McCabe
18 June 2013, 11:20AM
WPP, the owner of JWT and AKQA, has made a number of digital investments, including taking a stake in the micro-blogging platform Muzy and putting money into the YouTube network Fullscreen.
Only one in ten UK retailers have tablet-optimised sites says IAB
Only one in ten UK retailers have tablet-optimised sites says IAB
by Matthew Chapman
18 June 2013, 10:45AM
UK retailers have fundamental gaps in their mobile marketing strategies with fewer than one in ten (8%) having a tablet-optimised site, claims the Internet Advertising Bureau.
Cheeky animations reveal bizarre excuses by TV fee dodgers
Cheeky animations reveal bizarre excuses by TV fee dodgers
by Susan Billinge
18 June 2013, 09:52AM
TV Licensing has created a series of ads to illustrate some of the most surreal excuses from fee evaders, including one bizarre claim from a dodger who insisted he had "received a lethal injection".
CANNES 2013: UK bags 22 digital nominations
CANNES 2013: UK bags 22 digital nominations
by Simon Nias
18 June 2013, 11:30AM
Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.
CANNES 2013: Jane McGonigal on the super powers of gamers
CANNES 2013: Jane McGonigal on the super powers of gamers
by Arif Durrani
18 June 2013, 08:30AM
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
CANNES 2013: AKQA and Leo Burnett scoop Direct Lions
CANNES 2013: AKQA and Leo Burnett scoop Direct Lions
by Ian Darby
17 June 2013, 08:30PM
UK agencies landed just one Silver and one Bronze in the Direct Lions category.
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Also in the news

Google's Project Loon sends Wi-Fi balloons into stratosphere
by Matthew Chapman, 17 June 2013, 01:30PM
Social shopping site Tothetops.com launches across Europe
by Nicola Kemp, 17 June 2013, 12:30PM
CANNES 2013: Google one of six UK Mobile Lions nominations
by Maisie McCabe, 17 June 2013, 12:38PM
Apple follows Facebook and Microsoft with reassurances about data privacy
by Matthew Chapman, 17 June 2013, 11:20AM
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