Digital AM - Y&R, mobile adspend,Mondelez, Big Brother, Argos

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Y&R's digital arm expands into South Africa by James Swift 26 June 2013, 09:41AM VML, the WPP creative digital agency, has expanded into South Africa by acquiring a majority stake in local shop Native for an undisclosed sum. UK mobile adspend nearing £1bn by Simon Nias 26 June 2013, 09:47AM Mobile advertising in the UK will reach nearly £1bn in 2013 as advertisers continue to invest heavily in mobile search and display formats to address a multi-screen audience, research has claimed. Unilever, Mondelez to measure multi-screen reach via Nielsen by Matthew Chapman 26 June 2013, 08:51AM Unilever and Mondelez are the first brand owners to sign up to Nielsen's trial of a service that claims to measure combined TV and online ad audiences. Why the Big Brother Generation is dead by Nicola Kemp 26 June 2013, 10:30AM It's gone from genre defining to culturally irrelevant. Nicola Kemp asks if the Big Brother generation has past its sell-by date and what this means for brands. Argos gives viewers chance to shape TV spot via Twitter by Simon Nias 26 June 2013, 10:30AM Argos has unveiled its summer ad campaign, which it claims is the first from a UK retail brand to source customer votes through Twitter and play out the result on TV in the same week. Promotion: Mobile 2013: Top 5 Need-to-Knows to Fully Cash In Apps or mobile ads – what works best for you? Find out with case studies from Unilever, Papa Johns and Hotels.com in this new report – free to download here   Also in the news O2 partners with Future tech brands for Gurus campaign by Louise Ridley, 25 June 2013, 11:51AM SX sells - championing social experience over social media by Matt Holt, 25 June 2013, 08:00AM Proximity wins Kenco Rewards programme by Louise Ridley, 25 June 2013, 11:40AM VisitBritain braced for double-digit marketing funding cut by Simon Nias, 24 June 2013, 12:41PM Latest Blog Entries Window shopping Greg Taylor, 26 June 2013 Insights from Cannes - The future of advertising. Chris Arnold, 26 June 2013 RIP "advertising"? Wayne Deakin, 25 June 2013 iOS is rapidly losing its crown to Android and marketers should take note Tom Smith, 25 June 2013 New York with sprinkles on top Greg Taylor, 25 June 2013 NOT ALL SALES ARE GOOD SALES Dave Trott, 25 June 2013 Latest jobs Digital Project Manager Recruiter Daniel Marks London Salary £30-40K + Benefits. Location London Senior Digital Project Manager - Healthcare Recruiter Source Salary £45000 - £50000 per annum + benefits Location London Marketing & Online Communications Manager Recruiter Blue-Compass Ltd Salary £30k pa Location Highbury & Islington Online Marketing Executive Recruiter Three Salary £Competitive + benefits + bonus Location Maidenhead Print Producer Recruiter Source Salary £20000 - £25000 per annum Location London Digital Content & Communications Co-ordinator Recruiter ADLIB Salary £18000 - £20000 per annum Location Bath BR Insight Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Creativity In PR: Who Has The Next Big Idea? (Expert Reports) The PR industry’s lack of success at the Cannes Lions festival 201... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi... The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) It’s fair to say we are truly in the age of content marketing, the... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders