| Mobile UK more willing to pay for online content than ever | | 11 June 2013, 1:47PM |  Traditional media owners are set to profit from multiscreen viewing and smartphone ownership if the right pricing models are adopted, is the rather heartening message from a KPMG study this month. In the advisory firm's Media And Entertainment Barometer study, the decades old assumption that people have become too accustomed to free content online to start paying, is challenged.
| | | | | | | | | | | | | Infographic: what do young people think of celebrity endorsements? | | 11 June 2013, 6:10AM |  It turns out that them marketers aren’t so stupid in paying celebrities £££ to endorse their products. A recent survey of over a hundred people aged between 20 and 30 quizzed them about their feelings about celebrity endorsements and 60 per cent said they think that it had an impact on their purchasing behaviour.
| | | | BBC reveals Wimbledon coverage will be truly multimedia | | 10 June 2013, 3:21PM |  The BBC is giving us more Wimbledon than even the biggest tennis fan could hope for by making up to 10 live streams available at anyone time, across computer, tablet, mobile and connected television.
| | | | Omnichannel or Omnishambles? | | 10 June 2013, 12:48PM |  Omnichannel is a slightly unfortunate name for a piece of marketing jargon, particularly with the recent addition to the Oxford English Dictionary of The Thick of It-inspired neologism 'Omnishambles'. In fact, the two form quite appropriate ends of a customer experience spectrum. The aspiration of an omnichannel experience is as utopian and grandiose as an omnishambles is catastrophic and cataclysmic.
| | | | Clients are our friends, and friends deserve better | | 10 June 2013, 9:05AM |  At TBCH we are known for promoting our belief that "consumers deserve better", however it is not just consumers that our philosophy applies to - clients deserve better too.
As a client services guy, of course, you'd expect me to say that. But this is about more than just account management or client services. Clients deserve better from their agencies as a whole. Because every day the world changes, things get quicker, bars are raised, and results are sought.
| | | | 3D Printing and what it could mean for rights holders | | 10 June 2013, 6:00AM |  3D printing is a generic term for the process of a machine creating a three dimensional object layer by layer. While 3D printing has been a hot topic recently, particularly given Cody Wilson offering designs for a 3D printable gun online (pictured), 3D printing has actually been available for the best part of 30 years. That said, as Joe Berg at Prod Designs explains here, we are now at a stage where the technology is progressing forward in leaps and bounds and 3D printing is evolving rapidly.
| | | | How much of a head start does Twitter give you in politics? | | 08 June 2013, 5:31PM |  This is perhaps increasingly commonplace, but still striking to hear all the same. As CNN reported the news that rising Democratic star and Newark mayor, Cory Booker, was officially declaring his candidacy for the US Senate one of the first things that the news anchor said was that Booker is "a prolific tweeter".
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