Latest news | | | | | | Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed. | | | | | | | Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content. | | | | | | | Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft. | | | | | | | Jed Glanvill leaves Mindshare UK, Stephen Haines is New York-bound with Facebook and Piers Pottinger moves to Singapore, in this week's round-up of people moves across advertising, marketing, media and PR. | | | | | | | Hypernaked has picked up a brief from its existing client Danone to manage a digital campaign for the Danone Nations Cup 2013, an international football tournament for children. | | | | | | | Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year. | | | | | | | Leo Burnett Worldwide has promoted James Kirkham, managing partner of digital agency Holler in the UK, to the new position of global head of social and mobile, as it combines its social and mobile divisions. | | | | | | | The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show. | | | | Promotion: Brand Republic launches #BigQuestionsLive – 4th July |
| BR’s first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now | | | | Opinion | | | | | | The nine-block grid is Jack Welch's famous method for evaluating staff. There are two criteria: potential and performance. | | | | | | | We're shooting a new ad but our client, who is a notorious pain in the arse, wants to get involved in all aspects of the casting - even down to choosing the wardrobe. How do we politely tell him to go away before he irritates everyone, particularly t... | | | | | | | It's Monday morning and I wake up in New York. Nothing particularly new in the fact that I'm not in Chicago (my home base) but, this time, I'm travelling with my wife and kids, so the benefits of "nearing retirement" are becoming increasingly evident... | | | | | | | "Just a lot of stuff" is my usual answer when asked about my day. | | | | | | | As I write, much of the advertising and media world is preparing to jet off to the Côte d'Azur for a few days. | | | | | | | I was once asked to run a training session on international planning. I got the wrong end of the stick and, instead of banging on about multinational brands, cross-cultural synergies and harmonising global toolkits, I decided to focus on techniques f... | | | | | | | Maybe it's just a coincidence that Cannes week also marks the halfway point in the year - an ideal opportunity for agency senior management to reflect on their performance to date and assess how the rest of the year looks financially. | | | | Intelligence | | | | | | The relentless commercialisation of the Cannes Lions International Festival of Creativity has so far stopped short of including an official drink. But if it did, there could be only one contender the locally produced ros called Domaines Ott. For... | | | | | | | Tired of all the drink, drugs and sex at Cannes? Jonathan Burley offers some light relief in his novella (any resemblance to real persons is deliberate). | | | | | | Latest jobs | | Digital Specialist | Recruiter Kantar Media | Salary Competitive + Benefits | Location Ealing, W5 2AU | | Marketing Manager | Recruiter Greenvale | Salary To attract the best | Location Peterborough | | | | Category Insight Manager | Recruiter Greenvale | Salary To attract the best: plus car and company benefits | Location Peterborough | | | | | |
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