Friday 14 June 2013

Breaking news from Brand Republic - Tesco, AOL, Campaign Viral Chart, Trading Places, Danone

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Latest news

JCDecaux to target shoppers with 400 digital screens outside Tesco
JCDecaux to target shoppers with 400 digital screens outside Tesco
by Arif Durrani
14 June 2013, 09:12AM
Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed.
Be On integrates face recognition into branded video campaigns
Be On integrates face recognition into branded video campaigns
by Arif Durrani
14 June 2013, 08:53AM
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Campaign Viral Chart: Sony XBox One dig tops chart
Campaign Viral Chart: Sony XBox One dig tops chart
by Ben Hall
14 June 2013, 09:30AM
Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
14 June 2013, 09:00AM
Jed Glanvill leaves Mindshare UK, Stephen Haines is New York-bound with Facebook and Piers Pottinger moves to Singapore, in this week's round-up of people moves across advertising, marketing, media and PR.
Hypernaked wins Danone Nation's Cup brief
Hypernaked wins Danone Nation's Cup brief
by Jeremy Lee
14 June 2013, 09:30AM
Hypernaked has picked up a brief from its existing client Danone to manage a digital campaign for the Danone Nations Cup 2013, an international football tournament for children.
Exponential plots Cannes augmented reality ad
Exponential plots Cannes augmented reality ad
by Magda Ibrahim
14 June 2013, 08:00AM
Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.
Leo Burnett promotes James Kirkham as Holler goes global
Leo Burnett promotes James Kirkham as Holler goes global
by Maisie McCabe
14 June 2013, 09:34AM
Leo Burnett Worldwide has promoted James Kirkham, managing partner of digital agency Holler in the UK, to the new position of global head of social and mobile, as it combines its social and mobile divisions.
Channel 5's Big Brother returns with Very.co.uk partnership
Channel 5's Big Brother returns with Very.co.uk partnership
by Arif Durrani
13 June 2013, 04:43PM
The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR’s first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Industry View: Can Facebook emulate Twitter's #hashtag success?
by Matthew Chapman, 13 June 2013, 12:45PM
What marketers should know about Snapchat
by Nicola Kemp, 13 June 2013, 12:30PM
Debenhams piles pressure on rivals to ban model airbrushing
by Ben Bold, 13 June 2013, 10:41AM
HMRC urged to act on Google and tax
by Maisie McCabe, 13 June 2013, 09:38AM

Opinion

Don't count your chickens in a nine-block grid
Don't count your chickens in a nine-block grid
by Sue Unerman
13 June 2013, 08:00AM
The nine-block grid is Jack Welch's famous method for evaluating staff. There are two criteria: potential and performance.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
13 June 2013, 08:00AM
We're shooting a new ad but our client, who is a notorious pain in the arse, wants to get involved in all aspects of the casting - even down to choosing the wardrobe. How do we politely tell him to go away before he irritates everyone, particularly t...
A view from the top
A view from the top
by Jack Klues
13 June 2013, 08:00AM
It's Monday morning and I wake up in New York. Nothing particularly new in the fact that I'm not in Chicago (my home base) but, this time, I'm travelling with my wife and kids, so the benefits of "nearing retirement" are becoming increasingly evident...
A view from the bottom
A view from the bottom
by Jonny Ray
13 June 2013, 12:00AM
"Just a lot of stuff" is my usual answer when asked about my day.
The lesson of 'think small' is that we must all think big
The lesson of 'think small' is that we must all think big
by Danny Rogers
13 June 2013, 08:00AM
As I write, much of the advertising and media world is preparing to jet off to the Côte d'Azur for a few days.
Whatever the progress of technology, real people still trump robot meetings
Whatever the progress of technology, real people still trump robot meetings
by Russell Davies
13 June 2013, 08:00AM
I was once asked to run a training session on international planning. I got the wrong end of the stick and, instead of banging on about multinational brands, cross-cultural synergies and harmonising global toolkits, I decided to focus on techniques f...
Scandal is unlikely to sour the rosé on La Croisette
Scandal is unlikely to sour the rosé on La Croisette
by Jeremy Lee
13 June 2013, 08:00AM
Maybe it's just a coincidence that Cannes week also marks the halfway point in the year - an ideal opportunity for agency senior management to reflect on their performance to date and assess how the rest of the year looks financially.
Intelligence
No 68: A bottle of Domaines Ott
No 68: A bottle of Domaines Ott
by
13 June 2013, 08:00AM
The relentless commercialisation of the Cannes Lions International Festival of Creativity has so far stopped short of including an official drink. But if it did, there could be only one contender the locally produced ros called Domaines Ott. For...
A tale of the unexpected
A tale of the unexpected
by
13 June 2013, 08:00AM
Tired of all the drink, drugs and sex at Cannes? Jonathan Burley offers some light relief in his novella (any resemblance to real persons is deliberate).
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