Thursday 13 June 2013

Digital AM - Facebook, IAB, agency salaries, Google, McDonald's

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Digital AM

Latest news

Facebook apes Twitter again with clickable hashtags feature
Facebook apes Twitter again with clickable hashtags feature
by Matthew Chapman
13 June 2013, 11:20AM
Facebook has introduced clickable hashtags to drive more conversations on its site as it copies another design feature popularised by rival social network Twitter.
IAB launches online data education campaign
IAB launches online data education campaign
by Matthew Chapman
13 June 2013, 08:44AM
The Internet Advertising Bureau has launched a £3m consumer-facing ad campaign to educate the public about how behavioural advertising works.
Digital creatives hit hardest as agency salaries decline
Digital creatives hit hardest as agency salaries decline
by Maisie McCabe
13 June 2013, 08:00AM
Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.
HMRC urged to act on Google and tax
HMRC urged to act on Google and tax
by Maisie McCabe
13 June 2013, 09:38AM
HM Revenue & Customs must "fully investigate" Google in light of the evidence provided by whistleblowers, according to a report from MPs published today.
McDonald's rolls out campaign for new iced smoothie
McDonald's rolls out campaign for new iced smoothie
by James Swift
13 June 2013, 09:22AM
McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.
MBA acquires UK digital business
MBA acquires UK digital business
by Ian Darby
13 June 2013, 08:00AM
MBA, the independent agency, has continued its recent expansion with the acquisition of Cubeworks, a Brighton-based web and mobile development business.
Google crowned world's biggest media company
Google crowned world's biggest media company
by Alasdair Reid
13 June 2013, 08:00AM
ZenithOptimedia report shows the tech giant's rise, despite continued strength of the old order, Alasdair Reid writes.
Agencies line up for Land Rover CRM brief
Agencies line up for Land Rover CRM brief
by Louise Ridley
13 June 2013, 08:00AM
Land Rover, the British car brand owned by the Indian company Tata Motors, is seeking an agency to handle its CRM business in the UK.
LMFM scoops Unilever margarine digital task
LMFM scoops Unilever margarine digital task
by Jeremy Lee
13 June 2013, 08:00AM
Lean Mean Fighting Machine has picked up a global digital brief from Unilever, the owner of Flora, to promote the margarine category.
Whitcombe returns to Lida as operations chief
Whitcombe returns to Lida as operations chief
by Louise Ridley
13 June 2013, 08:00AM
Lida has rehired its former deputy managing director Louise Whitcombe, the CRM director at Bartle Bogle Hegarty, as its first chief operating officer.
Promotion: Facebook: Unlock Your Full Business Value

Lloyds TSB and British Airways have leveraged Facebook advertising products to achieve their campaign goals – what role does Facebook play in your marketing mix? Tell us in our new survey
 

Also in the news

UK leads the way at D&AD Awards
by Jeremy Lee, 13 June 2013, 08:00AM
Burberry partners with Google on digital kisses campaign
by Magda Ibrahim, 12 June 2013, 11:13AM
Kellogg's: 'real life and virtual life are one for teens'
by Simon Nias, 12 June 2013, 12:05PM
ITV launches ad-free subscription catch-up service
by Maisie McCabe, 12 June 2013, 11:20AM
Digital marketing is 'invasive and annoying' claims study
by Magda Ibrahim, 12 June 2013, 09:26AM
Latest Blog Entries
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