Wednesday 12 June 2013

Digital AM - Adobe digital marketing survey, Burberry, Stella Artois Cidre, Google Glass, Sony

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Latest news

Digital marketing is 'invasive and annoying' claims study
Digital marketing is 'invasive and annoying' claims study
by Magda Ibrahim
12 June 2013, 09:25AM
Around half of consumers find digital ads invasive, distracting and annoying although they were more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today..
Burberry partners with Google on digital kisses campaign
Burberry partners with Google on digital kisses campaign
by Magda Ibrahim
12 June 2013, 11:13AM
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.
Stella Artois Cidre to launch weather-activated ad campaign
Stella Artois Cidre to launch weather-activated ad campaign
by Arif Durrani
12 June 2013, 10:27AM
Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
Google Glass: a hands-on guide from Marketing
Google Glass: a hands-on guide from Marketing
by Matthew Chapman
12 June 2013, 08:57AM
Google Glass is the most talked-about technology product of the moment, but what opportunities could it offer brands?
Sony combines mobile and music divisions for Xperia Access campaign
Sony combines mobile and music divisions for Xperia Access campaign
by Matthew Chapman
12 June 2013, 08:48AM
Sony Mobile is partnering with Sony Music for a summer music campaign called Xperia Access, which aims to drive awareness of the brand's Xperia mobile devices.
Promotion: Brand Republic launches #BigQuestionsLive - 4th July

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Also in the news

Google buys Waze navigation app
by Susan Billinge, 11 June 2013, 04:40PM
Twitter engagement boost for Pepsi Max with Beyonce campaign
by Arif Durrani, 11 June 2013, 04:29PM
Stephen Haines leaves Facebook UK for global role
by Ian Darby, 11 June 2013, 03:00PM
Goodyear Dunlop hires Critical Mass for social media
by Jeremy Lee, 11 June 2013, 03:29PM
EA named worst company in America in online poll
by Simon Nias, 11 June 2013, 03:16PM
Telegraph partners with Wired for BMW content deal
by Arif Durrani, 11 June 2013, 12:33PM
Sports Direct turns to ex-Manchester United marketer for content channel
by Simon Nias, 11 June 2013, 11:55AM
Apple, Burberry, Nike targeted by London's £1.5bn 'global brands centre'
by Simon Nias, 11 June 2013, 11:35AM
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