marketing your business online: The Wall > Why the Nivea sun care campaign is so flipping brilliant

Wednesday 12 June 2013

The Wall > Why the Nivea sun care campaign is so flipping brilliant

Why the Nivea sun care campaign is so flipping brilliant

12 June 2013, 1:28PM

In the unlikely event that you’ve missed the coverage of Nivea’s amazing sun care advertising campaign, here’s a reminder of just how blooming clever it is.

It featured an ad that ran in a Brazilian magazine promoting Nivea’s sun care range. The ad also included a solar powered mobile phone charger - suggesting that readers could bake in the sun, safely protected by Nivea sunscreen, while their mobile phones charged up.

Google Glass privacy concerns will last 'six months to a year'

12 June 2013, 10:27AM

Google Glass: Matt Chapman, senior reporter, Marketing tries on Google's Project Glass Consumer resistance to Google’s Project Glass will last “six months to a year”, according to mobile agency Somo’s global innovation director, Maani Safa.

In the video below, Saafa describes how previous technologies have suffered “people reacting a little bit cold” to them before the technology hits the mainstream, up to a year later.

Augmented humanity, HTML5 and mobile bridging for marketers

12 June 2013, 6:00AM

Augmented humanity, HTML5 and mobile bridging are rapidly emerging as the next big things in mobile ad technology, not least because they offer enormous scope for creative impact and engagement. But for a brand marketer or media planner, how are these new technologies useful in practice? How can using them fulfil a brand's objectives?

Streaming radio battle rages in Singapore

12 June 2013, 2:09AM

Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand in America and Europe and building up a loyal following. The main stumbling block in Asia for all these music/video content players is rights.

Mobile UK more willing to pay for online content than ever

11 June 2013, 1:47PM

Traditional media owners are set to profit from multiscreen viewing and smartphone ownership if the right pricing models are adopted, is the rather heartening message from a KPMG study this month. In the advisory firm's Media And Entertainment Barometer study, the decades old assumption that people have become too accustomed to free content online to start paying, is challenged.

Part 3: Alibaba and the 40 sourcing opportunities - Yahoo's ace out of the hole

11 June 2013, 12:41PM

The not so secret life of an e-commerce entreprenueur continues…

Reading The Economist last year my attention was grabbed by these words of wonder from Aileen Lee, a partner at venture capital firm Kleiner Perkins:

Apple's losing its global bite? Building brand momentum behind a successful emerging market handset

11 June 2013, 9:30AM

Stories have been appearing left, right and centre over the past week or so about Mozilla's plans to launch a smartphone specifically designed for emerging markets. This of course is not the first major brand who has been exploring how to successfully venture into emerging markets this year. The mobile community's attention turned to Nokia as they ran a launch announcement about Asha501 (pictured) and questions were even asked as to how the functionality of the new Samsung Galaxy S4 would marry with what consumers in emerging markets are looking for.

A Lick is the new Facebook Like - will it catch on?

11 June 2013, 8:21AM

I wrote recently about how Facebook is falling out of favour with its young-adult audience, who see it more as a necessary part of modern living rather than something they can't get enough of. However, companies and brands aren't going to give up that easily, and are coming up with ever more inventive ways to attempt to engage with this audience.

Infographic: what do young people think of celebrity endorsements?

11 June 2013, 6:10AM

It turns out that them marketers aren’t so stupid in paying celebrities £££ to endorse their products. A recent survey of over a hundred people aged between 20 and 30 quizzed them about their feelings about celebrity endorsements and 60 per cent said they think that it had an impact on their purchasing behaviour.

BBC reveals Wimbledon coverage will be truly multimedia

10 June 2013, 3:21PM

The BBC is giving us more Wimbledon than even the biggest tennis fan could hope for by making up to 10 live streams available at anyone time, across computer, tablet, mobile and connected television.