| | | Marketing lessons from psychopaths | | 28 June 2013, 10:30AM |  Like millions of you, I've been reading about the psychopaths in our midst. A slew of books posit the theory that roughly one in every 100 of us scores extremely highly in diagnostic checklists of certain personality traits - highly enough to be identified as a card-carrying psychopath.
| | | | Metro editor Linda Grant reveals how newspapers benefit from Twitter | | 28 June 2013, 9:20AM |  We are probably all familiar with enhancing our television viewing experience by watching what people are saying about it on Twitter at the same time - and broadcasters now harness this habit for benefit. But newspapers are also getting in on the act. Linda Grant, editor of UK-wide morning freesheet Metro, has said that they use Twitter to find out what readers are thinking, and that it contributes to the bottom line.
| | | | Planes, trains and automobiles: how tech is changing travel | | 28 June 2013, 9:11AM | 
Our colleagues travelled back from Cannes with horror stories of delays and passport control. But what if they (and you) didn't have the ubiquitous travel gripes? ClipAir in Switzerland envisages a hassle-free world where you get on your train to the airport and then on arrival they just clip/unclip your carriage to the underside of a plane (pictured). By thinking about the relative ease of trains for transporting both goods and passengers, they've created a potentially game-changing new concept.
| | | | Is the cookie uproar just a storm in a tea cup? | | 28 June 2013, 9:10AM |  From brands to retailers to publishers, online marketers have gone from denial to acceptance as they face up to the slow demise of the cookie. Yet the reality is it is a good thing. Cookie-based marketing is an incredibly blunt tool in a time when finesse is required - and one that consumers increasingly resist.
| | | | Petition websites and digital campaigning: are the 'zombies' here to stay? | | 27 June 2013, 10:20AM |  Which organisation most riles politicians? One of the big banks? Bob Crow's RMT trade union? Well according to a recent private poll of MPs, it's actually the petition website 38 Degrees.
The site, which operates by sending thousands of identical emails to politicians in support of progressive causes, has caused a backlash among MPs. The Lib Dem Lord Tyler described it as a "rent a mob" and the then Health Minister Simon Burns MP branded their members "almost zombie like". (This led to a horde of 92,000 members emailing the Minister to explain that they were not, in fact, zombies.)
| | | | | | | 'Brand is still King' - patents can be a distraction | | 27 June 2013, 8:30AM |  The ‘NOT SO SECRET E-COMMERCE ENTREPRENEUR’ continues… I do not know if Angry Birds, Moshi Monsters and The Sims have patents attached to them or not.
Either way I bet their rip roaring success is down more to the 'traditional virtues' of brand building - rather than a complex set of inventive digital coding steps. I say this because from time to time I get asked if I have any patents attached to the design of the AMANO Tongue Cleanser. The precise answer I give (after a slow intake of breathe) depends on how much I believe the questioner's mind is set to 'receive mode'.
| | | | Understanding how to engage with consumers on their own terms | | 26 June 2013, 11:47AM |  Often, one of the hardest things for marketers to decide is exactly what they should do next. The beauty of social media is that every second of every day, customers are telling businesses precisely what they want, why they want it, and how they want to get it. You just have to listen.
| | | | | | | How Google and Waze are revolutionising real-time data | | 26 June 2013, 6:30AM |  Just over a week ago, Google bought up what, up until now, has been seen as a thriving, yet not hugely influential social network call Waze. A niche network of drivers who use the service to report traffic problems, and so help the community avoid jams, Waze is a fantastic example of real-time data driving genuine results for users. Google is to be commended for seeing the far reaching potential of such a technology, and almost prescient in understanding how real-time data can be used across the technology spectrum.
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