| Omnichannel or Omnishambles? | | 10 June 2013, 12:48PM |  Omnichannel is a slightly unfortunate name for a piece of marketing jargon, particularly with the recent addition to the Oxford English Dictionary of The Thick of It-inspired neologism 'Omnishambles'. In fact, the two form quite appropriate ends of a customer experience spectrum. The aspiration of an omnichannel experience is as utopian and grandiose as an omnishambles is catastrophic and cataclysmic.
| | | | Clients are our friends, and friends deserve better | | 10 June 2013, 9:05AM |  At TBCH we are known for promoting our belief that "consumers deserve better", however it is not just consumers that our philosophy applies to - clients deserve better too.
As a client services guy, of course, you'd expect me to say that. But this is about more than just account management or client services. Clients deserve better from their agencies as a whole. Because every day the world changes, things get quicker, bars are raised, and results are sought.
| | | | 3D Printing and what it could mean for rights holders | | 10 June 2013, 6:00AM |  3D printing is a generic term for the process of a machine creating a three dimensional object layer by layer. While 3D printing has been a hot topic recently, particularly given Cody Wilson offering designs for a 3D printable gun online (pictured), 3D printing has actually been available for the best part of 30 years. That said, as Joe Berg at Prod Designs explains here, we are now at a stage where the technology is progressing forward in leaps and bounds and 3D printing is evolving rapidly.
| | | | How much of a head start does Twitter give you in politics? | | 08 June 2013, 5:31PM |  This is perhaps increasingly commonplace, but still striking to hear all the same. As CNN reported the news that rising Democratic star and Newark mayor, Cory Booker, was officially declaring his candidacy for the US Senate one of the first things that the news anchor said was that Booker is "a prolific tweeter".
| | | | When businesses social media campaigns go wrong | | 07 June 2013, 11:38AM |  When you own a huge company or global organisation, it's expected that you might know a thing or two about social media and how to further your company's overall brand awareness online. Many companies execute this well and know exactly how to further promote their products and services but there's always one, well a good few, that manage to get it wrong and turn their social media campaigns literally upside down!
| | | | Facebook outlines plan to simplify ad formats | | 07 June 2013, 9:19AM |  Facebook is to slash the number of different ad formats from 27 to fewer than half that, in response to feedback from advertisers.
It hopes that the changes, which are being rolled in starting in this month and throughout the summer and autumn, will make it easier for advertisers to test which creative works best, and to optimise campaigns across desktop and mobile.
| | | | Daft Punk vs David Bowie - The battle of the social teaser campaigns | | 07 June 2013, 8:56AM |  This year has been the year of the comeback. David Bowie, with no advance buzz, uploaded his new single on 6 January, causing an instant Twitter storm. In an age of slow-tease marketing campaigns, he took everyone by surprise, especially when many thought he was at death's door. Bowie simultaneously announced a new album. The striking sleeve design even inspired its own internet meme, with people co-opting the white square over everything. And he was behind the best press ad I've seen this year. Four pillars of dense white text, the lyrics to his new album, set on black. No logo. No clear signposting. It was pure bravado. Pure Bowie.
| | | | The Experience Economy and technology: what it means for the in-store experience | | 07 June 2013, 6:45AM |  Whether it's the smell of freshly baked bread in the local supermarket or plush fitting rooms in a luxury boutique, the in-store experience has always been an essential part of the retail customer journey. Perhaps more than any other sector, the retail industry understands the value of an experience. They know that they don't just trade in products, but also in memorable experiences.
| | | | Using Twitter and outdoor in tandem | | 06 June 2013, 12:30PM |  The growth of mobile has been monumental and for many people has become the main route onto the internet rather than the desktop PC. With the continual rise of mobility we are starting to see how Twitter and Out of Home advertising could come together as perfect bedfellows.
| | | | Channel 4 reconstructs D-Day on Twitter | | 06 June 2013, 12:20PM |  On the the 69th anniversary of D-Day, Channel 4 has created a real time reconstruction of the events. Using the @DDay7 account, updates are being posted as to what was happening on Sword, Juno, Omaha, Gold and Silver beaches.
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