| Chronicles of Cannes - The Arrival | | 18 June 2013, 9:08AM | 
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.
| | | | Should brands get involved with Snapchat? | | 18 June 2013, 8:59AM |  The photograph of two teenage girls recreating a Cara Delevignge-style funny face on Snapchat's homepage gives a good indication of where this buzzy new app see their audience. For the uninitiated, or those no longer in the sixth form, the app works by allowing smart phone photos or videos to be sent to groups or individuals, with the images then self-deleting in seconds. The additional fun part is a function enabling graffiti style captions or other sketches and scribbles to be overlaid across images.
| | | | Attribution modelling is fatally flawed | | 18 June 2013, 8:30AM |  It's 2013. Companies like Scanadu are building the real-life medical tricorder once imagined in Star Trek; Virgin Galactic is on the verge of sending people into space for their holidays (beats Magaluf); and my company now makes 3.4 billion real-time decisions every day on the web. An inconceivable feat ten years ago.
| | | | Infographic: How to create the perfect post on social media | | 18 June 2013, 6:00AM |  It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it's never interesting enough to warrant a three paragraph explanation on one Facebook post...
| | | | | | | Has the time for connected TV advertising finally arrived? | | 17 June 2013, 10:39AM |  Brands today understand the importance of using data to tailor their messages and to reach their key target audiences, so it would be reasonable to assume that TV and its 'shotgun' approach to advertising is becoming less appealing. Indeed, the IAB announced in 2009 that online advertising spending in the UK had overtaken TV advertising for the first time in 2009, many industry executives believed the death knell had sounded for this channel.
| | | | Mobile marketing set to explode in Latin America | | 17 June 2013, 10:20AM |  Telefonica Digital has recently announced it will be the headline sponsor for the Festival of Media LatAm in September. This is a key regional advertising event and, as one of the leading mobile marketing companies in the region, we are excited to support it.
| | | | How to be socially intelligent | | 17 June 2013, 9:16AM |  Today organisations are subjected to a growing level of collective intelligence and value creation from outside the company’s walls as they strive to compete in a much larger ecosystem of consumer participation, innovation and big data. There needs to be a knowledge framework to help companies connect the dots and maximise as much value from this social universe in a way that drives competitive advantage for the business while also driving meaningful experiences for the consumer. We calls this “social intelligence”.
Social intelligence is an adaptive, continuous, collaborative and open consumer driven knowledge framework that sits at the centre of a company's organisation like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer. In this model the empowered customer is at the heart of everything a company does.
Social intelligence for brands
| | | | Don't be afraid of the 'dark data' menace | | 17 June 2013, 8:57AM |  SAP co-CEO Bill McDermott was speaking at an industry conference recently where he made an interesting declaration: "War on dark data". I didn't realise that data could be such a menace!
| | | | Mobile evolution: creating an immersive brand experience | | 14 June 2013, 11:46AM |  Rumours are circulating that the first iPhone is set to become obsolete this month after six years on the market. It's clear that mobile technology is moving faster now than over the last six years, and with innovation comes obsolescence.
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