Latest news | |  | | | | | He accepts that he inherited 'the worst merger in history', but the chief executive and chairman of AOL now has his sights on making the company the cultural centre of the internet. By Arif Durrani. | | |  | | | | | Brands using Vine should focus less on the six-second limitation and more on their own creativity, according to UK-based social video promotion and distribution specialist Unruly. | | |  | | | | | Big data is presenting big opportunities for brands. But the IPA warns it may not provide all the answers. By Alasdair Reid. | | |  | | | | | Dr Oetker, the food manufacturer, is looking for a digital agency to work across its frozen pizza brands, the biggest of which is Chicago Town. | | |  | | | | | Cravendale, the milk brand, is rolling out an "always-on" loyalty scheme called LOVE Cravendale, in a bid to reward its customers. | | |  | | | | | Dare has appointed Sean Thompson, the executive creative director at Arnold Worldwide in Amsterdam, to an equivalent position, replacing Flo Heiss. | | |  | | | | | Carlsberg UK has appointed LBi to work on digital initiatives across its portfolio of brands. | | | | | Promotion: Mobile 2013: Top 5 Need-to-Knows to Fully Cash In | 
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