Digital AM - Facebook, L'Oreal, Campaign Viral Chart, LoveFilm, P&G

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook adds video to Instagram to create 'Vine on steroids' by Matthew Chapman 21 June 2013, 11:02AM Facebook is introducing video functionality to Instagram in a move that will pit it against the Vine video service owned by rival Twitter. L'Oreal trials cross-screen digital ad format by Chloe Smith 21 June 2013, 11:21AM L'Oreal is one of the brands trialing a new digital ad format that allows commercials to run seamlessly across multiple devices. Campaign Viral Chart: Samsung's Jay-Z giveaway is most shared by Ben Hall 21 June 2013, 09:36AM Samsung's giveaway of a million Jay-Z albums has been shared 157,928 times to become the most-shared ad this week. Amazon updates LoveFilm Instant app on Xbox by Chloe Smith 21 June 2013, 10:39AM LoveFilm has released a new version of its instant streaming service on Xbox 360, the latest development in the ongoing roll out of the Amazon-owned movie subscription service's next generation of apps. P&G's revolutionary 'eye-tracking' PoS tool in UK roll-out by Simon Nias 21 June 2013, 11:00AM Procter & Gamble (P&G) has overhauled its point-of-sale (PoS) marketing approach in the US with the use of new predictive "eye-tracking" tool SellCheck, and the service is now available to UK brands. Penguin and Apostrophe offer cafe visitors free book 'tasters' by Susan Billinge 21 June 2013, 11:24AM Penguin Books is offering visitors to Apostrophe's Soho cafe free "taster" downloads from well-known books, including 'The Great Gatsby' by F Scott Fitzgerald and 'NW' by Zadie Smith. CANNES 2013: BBH London only UK shop in Titanium running by Magda Ibrahim 21 June 2013, 10:30AM Bartle Bogle Hegarty London is the only UK agency to be shortlisted in the Titanium and Integrated category at Cannes this year. DCM and Yummi team up to launch Cinime app by Simon Nias 21 June 2013, 09:25AM Digital Cinema Media (DCM) has teamed up with Yummi to develop Cinime, an app that will allow smartphone users to unlock exclusive content whenever they visit the cinema. Promotion: Mobile 2013: Top 5 Need-to-Knows to Fully Cash In Apps or mobile ads – what works best for you? Find out with case studies from Unilever, Papa Johns and Hotels.com in this new report – free to download here   Also in the news Big Data will not replace the 'Human Factor' in advertising by Richard Marks, 21 June 2013, 10:30AM Trading Places: this week's people moves by Chris Harding, 21 June 2013, 09:00AM Watch the latest must-see viral videos from Samsung, V and Huggies by Gemma Charles, 21 June 2013, 09:17AM CANNES 2013: In pictures, part two by Magda Ibrahim, 20 June 2013, 12:50PM IPA president unveils hackathon-style initiative to engage marketers and agencies by Ben Bold, 20 June 2013, 12:26PM Latest Blog Entries Lime eclipse Greg Taylor, 21 June 2013 Stephen Bayley captures minds of young creatives at NABS Tuesday Club Talk NABS, 20 June 2013 Doing the Cannes-Cannes and the Cokey-Cokey Jonathan Staines, 20 June 2013 Why you need a strategy that is social and not a social media strategy Ramesh Ramakrishnan, 20 June 2013 Ian Priest: launching the Adaptathons at Cannes Louise Ridley, 20 June 2013 Anti-gravity 3D printing Greg Taylor, 20 June 2013 Latest jobs Digital Project Manager Recruiter Daniel Marks London Salary £30-40K + Benefits. 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