Friday 14 June 2013

Digital AM - Isobar, Telegraph, Yahoo, BARB, Tesco

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Isobar drops 'Glue' prefix in global realignment
Isobar drops 'Glue' prefix in global realignment
by Louise Ridley
14 June 2013, 11:08AM
Glue Isobar, the Dentsu-owned digital agency, is dropping the 'Glue' prefix from its name in the first step of a global realignment of the Isobar network.
Telegraph creates waitrosegarden.com for Waitrose
Telegraph creates waitrosegarden.com for Waitrose
by Arif Durrani
14 June 2013, 11:33AM
Telegraph Media Group (TMG) continues to explore commercial ventures beyond traditional advertising, developing a partnership with Waitrose that will create a bespoke gardening website for the supermarket and a takeover of The Daily Telegraph's Satur...
Yahoo partners Sky News to create Sunrise service
Yahoo partners Sky News to create Sunrise service
by Arif Durrani
14 June 2013, 11:21AM
In further signs of collaboration in the media sector, Yahoo has partnered with Sky News to create a global online news hub for Sky News Sunrise, presented by Eamonn Holmes and Charlotte Hawkins.
Apple introduces bold 'designed by Apple in California' message
Apple introduces bold 'designed by Apple in California' message
by Matthew Chapman
14 June 2013, 11:23AM
In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline.
TV body BARB to track VoD viewing for first time
TV body BARB to track VoD viewing for first time
by Arif Durrani
14 June 2013, 11:00AM
The Broadcasters' Audience Research Board (BARB), the official source of television viewing figures in the UK, has appointed Kantar Spring to collect census data for TV viewing through all services, including 4oD, BBC iPlayer, Demand 5, ITV Player an...
JCDecaux to target shoppers with 400 digital screens outside Tesco
JCDecaux to target shoppers with 400 digital screens outside Tesco
by Arif Durrani
14 June 2013, 09:12AM
Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed.
Campaign Viral Chart: Sony XBox One spoof leads
Campaign Viral Chart: Sony XBox One spoof leads
by Ben Hall
14 June 2013, 09:30AM
Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.
Be On integrates face recognition into branded video campaigns
Be On integrates face recognition into branded video campaigns
by Arif Durrani
14 June 2013, 08:53AM
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Exponential plots Cannes augmented reality ad
Exponential plots Cannes augmented reality ad
by Magda Ibrahim
14 June 2013, 08:00AM
Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.
Channel 5's Big Brother returns with Very.co.uk partnership
Channel 5's Big Brother returns with Very.co.uk partnership
by Arif Durrani
13 June 2013, 04:43PM
The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show.
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