Latest news | | | | | | Glue Isobar, the Dentsu-owned digital agency, is dropping the 'Glue' prefix from its name in the first step of a global realignment of the Isobar network. | | | | | | | Telegraph Media Group (TMG) continues to explore commercial ventures beyond traditional advertising, developing a partnership with Waitrose that will create a bespoke gardening website for the supermarket and a takeover of The Daily Telegraph's Satur... | | | | | | | In further signs of collaboration in the media sector, Yahoo has partnered with Sky News to create a global online news hub for Sky News Sunrise, presented by Eamonn Holmes and Charlotte Hawkins. | | | | | | | In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline. | | | | | | | The Broadcasters' Audience Research Board (BARB), the official source of television viewing figures in the UK, has appointed Kantar Spring to collect census data for TV viewing through all services, including 4oD, BBC iPlayer, Demand 5, ITV Player an... | | | | | | | Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed. | | | | | | | Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft. | | | | | | | Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content. | | | | | | | Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year. | | | | | | | The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show. | | | | Promotion: Facebook: Unlock Your Full Business Value |
| Lloyds TSB and British Airways have leveraged Facebook advertising products to achieve their campaign goals – what role does Facebook play in your marketing mix? Tell us in our new survey | | | | | | Latest jobs | | | | UK Online Manager | Recruiter Michael Page Digital | Salary Up to £40 000 per annum + Bonus | Location Central London | | | | | |
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