Friday 21 June 2013

Breaking news from Brand Republic - Sky, United Biscuits, Campaign Viral Chart, Trading Places, CANNES 2013

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Latest news

Sky can refuse BT's ads, Ofcom rules
Sky can refuse BT's ads, Ofcom rules
by Maisie McCabe
20 June 2013, 03:39PM
BSkyB's refusal to allow BT Sport to advertise on the Sky Sports channels amounts to "legitimate commercial interest", according to a ruling from the broadcasting regulator Ofcom.
United Biscuits launches sweet brands ad pitch
United Biscuits launches sweet brands ad pitch
by Simon Nias
21 June 2013, 09:56AM
United Biscuits (UB), the owner of McVitie's and Jacob's, has decided to split its UK advertising account, which Publicis has held on its own for the past 15 years, and has called a pitch for its sweet brands portfolio.
Campaign Viral Chart: Samsung's Jay-Z giveaway is most shared
Campaign Viral Chart: Samsung's Jay-Z giveaway is most shared
by Ben Hall
21 June 2013, 09:36AM
Samsung's giveaway of a million Jay-Z albums has been shared 157,928 times to become the most-shared ad this week.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
21 June 2013, 09:00AM
Leo Burnett Worldwide promotes James Kirkham, Gavin Patterson becomes BT Group chief executive and the BBC's Paul Mylrea heads for Cambridge University, in this week's round-up of people moves across advertising, marketing, media and PR.
CANNES 2013: BBDO's Robertson pledges awards-topping drive ahead
CANNES 2013: BBDO's Robertson pledges awards-topping drive ahead
by Danny Rogers
21 June 2013, 08:51AM
Andrew Robertson, BBDO's global chief executive, says his agency is already focused on increasing the number of awards it wins next year.
DCM and Yummi team up to launch Cinime app
DCM and Yummi team up to launch Cinime app
by Simon Nias
21 June 2013, 09:25AM
Digital Cinema Media (DCM) has teamed up with Yummi to develop Cinime, an app that will allow smartphone users to unlock exclusive content whenever they visit the cinema.
Watch the latest must-see viral videos from Samsung, V-Hab and Huggies
Watch the latest must-see viral videos from Samsung, V-Hab and Huggies
by Gemma Charles
21 June 2013, 09:17AM
The latest viral video hits from Samsung, V-Hab and Huggies.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Should brands be on a data diet?
by Simon Robinson, 21 June 2013, 08:30AM
CANNES 2013: Adam & Eve/DDB and BBH only UK Press Lions winners
by Simon Nias, 20 June 2013, 03:55PM
John Lewis opens first in-store 'little Waitrose'
by Matthew Chapman, 20 June 2013, 01:11PM
Samsung TV digital short stars Usher battling Usher
by Ben Bold, 20 June 2013, 12:32PM
PPA Awards 2013: Wired and Haymarket Network among the winners
by Simon Nias, 20 June 2013, 12:17PM
Mobile to account for a quarter of online sales by 2017
by Ben Bold, 20 June 2013, 11:22AM

Opinion

Don't count your chickens in a nine-block grid
Don't count your chickens in a nine-block grid
by Sue Unerman
13 June 2013, 08:00AM
The nine-block grid is Jack Welch's famous method for evaluating staff. There are two criteria: potential and performance.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
13 June 2013, 08:00AM
We're shooting a new ad but our client, who is a notorious pain in the arse, wants to get involved in all aspects of the casting - even down to choosing the wardrobe. How do we politely tell him to go away before he irritates everyone, particularly t...
A view from the top
A view from the top
by Jack Klues
13 June 2013, 08:00AM
It's Monday morning and I wake up in New York. Nothing particularly new in the fact that I'm not in Chicago (my home base) but, this time, I'm travelling with my wife and kids, so the benefits of "nearing retirement" are becoming increasingly evident...
A view from the bottom
A view from the bottom
by Jonny Ray
13 June 2013, 12:00AM
"Just a lot of stuff" is my usual answer when asked about my day.
The lesson of 'think small' is that we must all think big
The lesson of 'think small' is that we must all think big
by Danny Rogers
13 June 2013, 08:00AM
As I write, much of the advertising and media world is preparing to jet off to the Côte d'Azur for a few days.
Whatever the progress of technology, real people still trump robot meetings
Whatever the progress of technology, real people still trump robot meetings
by Russell Davies
13 June 2013, 08:00AM
I was once asked to run a training session on international planning. I got the wrong end of the stick and, instead of banging on about multinational brands, cross-cultural synergies and harmonising global toolkits, I decided to focus on techniques f...
Scandal is unlikely to sour the rosé on La Croisette
Scandal is unlikely to sour the rosé on La Croisette
by Jeremy Lee
13 June 2013, 08:00AM
Maybe it's just a coincidence that Cannes week also marks the halfway point in the year - an ideal opportunity for agency senior management to reflect on their performance to date and assess how the rest of the year looks financially.
Intelligence
Is nuisance call row hurting DM sector?
Is nuisance call row hurting DM sector?
by
20 June 2013, 08:00AM
The issue of the Direct Marketing Association s ability to police the telemarketing industry was thrown into the public spotlight with a report by Which? that exposed flaws in its Telephone Preference Service. According to a survey by the consumer ...
The return of Big Brother
The return of Big Brother
by
20 June 2013, 08:00AM
A glamour model, a former male escort, a woman who runs a "gold-digger" website and a deaf footballer can only mean one thing: the return of Big Brother . This year, viewers can buy items featured in the house through a click-to-buy product placemen...
Think BR

Helen Edwards on Branding: A masterful exchange

It might cost you a year's salary, but an MBA can get you into some very interesting conversations.


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