Thursday, 20 June 2013

Media AM - Global adspend, L'Oréal, Cannes 2013, Pepsi Max, Initiative

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Media AM Bulletin
 
 
 
*   Latest News
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McDonald's: Olympic sponsor aided UK TV ad market last year
Global adspend growth revised
Jeremy Lee, 20 June 2013

ZenithOptimedia and Magna Global have revised their global advertising spend forecasts down...

  
L'Oréal: media review
L'Oréal reviews £135m UK and Ireland media
Maisie McCabe, 20 June 2013

L'Oréal has called a review of its £135 million UK and Ireland...

  
Cannes 2013: Prism scandal will alter attitudes towards data, warns Sorrell
CANNES 2013: Prism will alter attitudes towards data, warns Sorrell
Arif Durrani, 19 June 2013

The Prism scandal, in which the UK and US governments have been...

  
Dynamo: to star in Pepsi Max campaign
Pepsi Max signs Dynamo TV deal
Maisie McCabe, 20 June 2013

Pepsi Max is giving fans of the magician Dynamo the chance to...

  
Grainger: replaces Regan
Initiative hires strategist Grainger
Maisie McCabe, 20 June 2013

Initiative UK has hired David Grainger, the head of strategy at Optimedia,...

  
*   Also in the News
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Govt sets aside £237m for comms in 2013/14
James Swift, 20 June 2013
Dove Sketches marks future of creativity, says Unilever's Keith Weed
Magda Ibrahim, 20 June 2013
Sony moves international media to MediaCom
Maisie McCabe, 19 June 2013
Do Cannes Media Lions still matter?
13 June 2013
No appetite for another remake of 12 Angry Men
13 June 2013
 
 
Blogs
Ogilvy snatches Cannes Lions Media Grand Prix
Louise Ridley

So this year's winner of this year's Cannes Lions Media Grand Prix is… creative agency Ogilvy and Mather (O&M)...

Media360 2013 engages hearts and minds
Arif Durrani

This time last week, we were gearing up to hear Phil Lander (pictured), senior director at BlackBerry, discuss plans for...

Don?t count your chickens in a 9 block grid
Sue Unerman

The 9 block grid is Jack Welch's famous method for evaluating staff. There are two criteria : Potential and Performance....

What do you learn at an awayday?
Sue Unerman

Recent trailers for The Apprentice show the candidates organising corporate awaydays for “major clients”. I’ve been to my fair share...

The Benefits of Fragmentation
David Brennan

I know media fragmentation is an ancient topic by now but a couple of things have happened in the last...

The impact of directness
Sue Unerman

One cold dark night, in the closing years of the last century, I and a few brave colleagues (including Matt...

Brand Believers
Louise Brice

Everyone has one. A drawer of tech - old mobiles, chargers, battery chargers, old cameras, that newer tech has made...

A Total Eclipse of the Media Rationale ?
Sue Unerman

Britain’s Eurovision dreams have been dashed again. No great surprise that Bonnie’s song came 19th out of 26. That won't...

 
 
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