Thursday, 20 June 2013

Breaking news from Brand Republic - L'Oreal, govt communications budget, Coca-Cola, Spearmint Rhino, global adspend

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Latest news

L'Oréal reviews £135m UK and Ireland media
L'Oréal reviews £135m UK and Ireland media
by Maisie McCabe
20 June 2013, 08:00AM
L'Oréal has called a review of its £135 million UK and Ireland media account, currently held by ZenithOptimedia.
Govt sets aside £237m for comms in 2013/14
Govt sets aside £237m for comms in 2013/14
by James Swift
20 June 2013, 08:00AM
The Government has budgeted £237 million for communications in 2013/14, according to a report published today, down 16.8 per cent from last year.
Coca-Cola calls pitch for Euro digital CRM
Coca-Cola calls pitch for Euro digital CRM
by Maisie McCabe
20 June 2013, 08:00AM
Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.
'Mildly sexual' Spearmint Rhino outdoor ad cleared
'Mildly sexual' Spearmint Rhino outdoor ad cleared
by Simon Nias
20 June 2013, 09:38AM
Spearmint Rhino, the gentlemen's club, has escaped an ad ban over a "mildly sexual" digital outdoor poster showing a woman in a "sultry" pose, after the Advertising Standards Authority deemed it unlikely to cause "serious or widespread offense".
Global adspend growth revised
Global adspend growth revised
by Jeremy Lee
20 June 2013, 08:00AM
ZenithOptimedia and Magna Global have revised their global advertising spend forecasts down and are predicting growth of 3.5 per cent and 3 per cent respectively in 2013.
Atomic London lands £5m Bentley account
Atomic London lands £5m Bentley account
by Jeremy Lee
20 June 2013, 08:00AM
Atomic London has picked up the estimated £5 million Bentley advertising account after a competitive pitch.
WTA unveils 40 Love campaign ahead of Wimbledon
WTA unveils 40 Love campaign ahead of Wimbledon
by Simon Nias
20 June 2013, 09:25AM
Maria Sharapova and Serena Williams are among the stars in a global print, television and digital ad campaign from The Women's Tennis Association (WTA) to celebrate its 40th anniversary, introducing the strapline, '40 love'.
A smattering of golds, but no Grands Prix yet for UK shops
A smattering of golds, but no Grands Prix yet for UK shops
by James Swift
20 June 2013, 08:00AM
Another year, another record smashed at Cannes, with entry numbers rising 4 per cent to 35,765.
CANNES 2013: Global ad production industry issues best practice guidelines
CANNES 2013: Global ad production industry issues best practice guidelines
by Ian Darby
20 June 2013, 09:10AM
Commercial film producers across Europe have published the first set of global guidelines for production companies, agencies and clients.
CANNES 2013: Prism will alter attitudes towards data, warns Sorrell
CANNES 2013: Prism will alter attitudes towards data, warns Sorrell
by Arif Durrani
19 June 2013, 06:24PM
The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.
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Also in the news

Research finds social media boosts brands for sports fans
by Maisie McCabe, 20 June 2013, 08:00AM
Initiative hires strategist Grainger
by Maisie McCabe, 20 June 2013, 08:00AM
Pepsi Max signs Dynamo TV deal
by Maisie McCabe, 20 June 2013, 08:00AM
CANNES 2013: In pictures
by Magda Ibrahim, 18 June 2013, 12:21PM
Coca-Cola says no to govt's nutrition labelling scheme
by Gemma Charles, 19 June 2013, 09:20AM
Lexus fuses hip hop with English National Ballet
by Matthew Chapman, 19 June 2013, 12:05PM

Opinion

Don't count your chickens in a nine-block grid
Don't count your chickens in a nine-block grid
by Sue Unerman
13 June 2013, 08:00AM
The nine-block grid is Jack Welch's famous method for evaluating staff. There are two criteria: potential and performance.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
13 June 2013, 08:00AM
We're shooting a new ad but our client, who is a notorious pain in the arse, wants to get involved in all aspects of the casting - even down to choosing the wardrobe. How do we politely tell him to go away before he irritates everyone, particularly t...
A view from the top
A view from the top
by Jack Klues
13 June 2013, 08:00AM
It's Monday morning and I wake up in New York. Nothing particularly new in the fact that I'm not in Chicago (my home base) but, this time, I'm travelling with my wife and kids, so the benefits of "nearing retirement" are becoming increasingly evident...
A view from the bottom
A view from the bottom
by Jonny Ray
13 June 2013, 12:00AM
"Just a lot of stuff" is my usual answer when asked about my day.
The lesson of 'think small' is that we must all think big
The lesson of 'think small' is that we must all think big
by Danny Rogers
13 June 2013, 08:00AM
As I write, much of the advertising and media world is preparing to jet off to the Côte d'Azur for a few days.
Whatever the progress of technology, real people still trump robot meetings
Whatever the progress of technology, real people still trump robot meetings
by Russell Davies
13 June 2013, 08:00AM
I was once asked to run a training session on international planning. I got the wrong end of the stick and, instead of banging on about multinational brands, cross-cultural synergies and harmonising global toolkits, I decided to focus on techniques f...
Scandal is unlikely to sour the rosé on La Croisette
Scandal is unlikely to sour the rosé on La Croisette
by Jeremy Lee
13 June 2013, 08:00AM
Maybe it's just a coincidence that Cannes week also marks the halfway point in the year - an ideal opportunity for agency senior management to reflect on their performance to date and assess how the rest of the year looks financially.
Intelligence
Is nuisance call row hurting DM sector?
Is nuisance call row hurting DM sector?
by
20 June 2013, 08:00AM
The issue of the Direct Marketing Association s ability to police the telemarketing industry was thrown into the public spotlight with a report by Which? that exposed flaws in its Telephone Preference Service. According to a survey by the consumer ...
MEC purchase study gives brands fresh Momentum
MEC purchase study gives brands fresh Momentum
by
20 June 2013, 08:00AM
The agency claims the $1.8 million research would result in a new approach to communications, Arif Durrani writes.
Think BR

Helen Edwards on Branding: A masterful exchange

It might cost you a year's salary, but an MBA can get you into some very interesting conversations.


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