Wednesday, 19 June 2013

Digital AM - online ad placement, Internet Watch Foundation, Cannes 2013, Mr Porter, Coors Light

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Brands guilty of 'complacent' online ad placement, argues expert
Brands guilty of 'complacent' online ad placement, argues expert
by Matthew Chapman
19 June 2013, 11:24AM
Brands must address complacent online ad placement because the Facebook domestic abuse ad scandal represented only the "tip of the iceberg", claims content verification firm Project Sunblock.
UK's biggest ISPs pledge £1m to fight online child abuse
UK's biggest ISPs pledge £1m to fight online child abuse
by Matthew Chapman
19 June 2013, 08:46AM
The UK's four largest internet service providers (ISPs) will contribute a combined £1m to help the Internet Watch Foundation root out online child abuse.
CANNES 2013: Five brands vying for social video glory
CANNES 2013: Five brands vying for social video glory
by David Waterhouse
19 June 2013, 09:48AM
The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of content for social video experts Unruly, makes some predictions.
CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson
CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson
by Arif Durrani
18 June 2013, 02:17PM
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
Mr Porter hosts Gentleman's Guide to Whisky activity
Mr Porter hosts Gentleman's Guide to Whisky activity
by Susan Billinge
19 June 2013, 10:31AM
Mr Porter, the online menswear portal, is hosting a digital campaign that offers tips and advice about how best to enjoy and serve whisky, for Diageo's Alexander & James, the premium drinks online retailer.
VCCP invites Coors Light fans to send a 'Damme cold call'
VCCP invites Coors Light fans to send a 'Damme cold call'
by Simon Nias
19 June 2013, 08:48AM
VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.
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Also in the news

WPP invests in micro-blogging platform Muzy
by Maisie McCabe, 18 June 2013, 11:20AM
CANNES 2013: UK bags 22 digital nominations
by Simon Nias, 18 June 2013, 11:30AM
CANNES 2013: In pictures
by Magda Ibrahim, 18 June 2013, 12:21PM
Only one in ten UK retailers has tablet-optimised site, says IAB
by Matthew Chapman, 18 June 2013, 10:45AM
Cheeky animations reveal bizarre excuses by TV fee dodgers
by Susan Billinge, 18 June 2013, 09:52AM
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