| Understanding how to engage with consumers on their own terms | | 26 June 2013, 11:47AM |  Often, one of the hardest things for marketers to decide is exactly what they should do next. The beauty of social media is that every second of every day, customers are telling businesses precisely what they want, why they want it, and how they want to get it. You just have to listen.
| | | | | | | How Google and Waze are revolutionising real-time data | | 26 June 2013, 6:30AM |  Just over a week ago, Google bought up what, up until now, has been seen as a thriving, yet not hugely influential social network call Waze. A niche network of drivers who use the service to report traffic problems, and so help the community avoid jams, Waze is a fantastic example of real-time data driving genuine results for users. Google is to be commended for seeing the far reaching potential of such a technology, and almost prescient in understanding how real-time data can be used across the technology spectrum.
| | | | Programmatic premium - what does it mean to you? | | 25 June 2013, 3:53PM |  When you are putting across an argument or idea, you know what you are trying to say - and you believe your opinion is right. However, in focusing on your idea, it can be easy to forget that the way in which you are conveying your opinion may not be logical or comprehensible to the other party.
| | | | Infographic: the rise of animal stars on social media | | 25 June 2013, 10:13AM |  When is a cat bigger than a Beatle? On Twitter, naturally, where everything’s topsy turvy. So the man who gave the world ‘Band On The Run’ and ‘Jet’, Sir Paul McCartney, has fewer followers than Sockamillion, the account of a cat that tweets gems such as: “sitting under dining room table WAITING FOR THE DROP there we go MUNCH MUNCH MUNCH MUNCH aaaa feet”.
| | | | From a Facebook Like to the food counter: brands can do more to engage with social media | | 25 June 2013, 8:49AM |  Only 60% of the 85 retail food brands in the research use social media. Of those, 94% link to Facebook from their home page, a figure that has remained steady over the last twelve months. Facebook usage is maturing, compared to the 90% that have added Twitter into their websites, up from 76% that did so last year. So with Facebook the main social focus for retail food brands in the UK, how can they connect a Facebook 'Like' to the food counter and are food brands making the most of social media?
| | | | The story of how eBay was eaten by a crocodile in China | | 24 June 2013, 11:44PM |  Porter Erisman's engaging and compelling documentary "Crocodile in the Yangtze" on the rise of Alibaba.com in China is a gripping tale of a true David and Goliath battle for supremacy in the world's largest ecommerce market, China.
| | | | | | | Online success depends on offline behaviour | | 24 June 2013, 9:32AM |  In recent years, countless meetings have taken place to determine the online strategy of companies all over the world. Just about every company has asked itself what role it should play on social media. This is a key discussion that's becoming even more important with every passing day.
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