Wednesday 26 June 2013

Breaking news from Brand Republic - Mobile adspend, P&G, Leagas Delaney, Unilever, Argos

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Brand Republic daily news bulletin

Latest news

UK mobile adspend nearing £1bn
UK mobile adspend nearing £1bn
by Simon Nias
26 June 2013, 09:47AM
Mobile advertising in the UK will reach nearly £1bn in 2013 as advertisers continue to invest heavily in mobile search and display formats to address a multi-screen audience, research has claimed.
P&G signs Kirstie Allsop to front Everyday Effects multi-brand campaign
P&G signs Kirstie Allsop to front Everyday Effects multi-brand campaign
by Simon Nias
26 June 2013, 09:03AM
Procter & Gamble has signed up Kirstie Allsop as the UK campaign ambassador for its new 'Everyday Effects' global corporate multi-brand campaign.
Leagas Delaney launches tech alliance with Booz & Company
Leagas Delaney launches tech alliance with Booz & Company
by Ian Darby
26 June 2013, 12:01AM
Leagas Delaney has launched an official alliance with the management consultancy Booz & Company to offer digital products and solutions to clients.
Unilever, Mondelez to measure multi-screen reach via Nielsen
Unilever, Mondelez to measure multi-screen reach via Nielsen
by Matthew Chapman
26 June 2013, 08:51AM
Unilever and Mondelez are the first brand owners to sign up to Nielsen's trial of a service that claims to measure combined TV and online ad audiences.
Argos urges Twitter users to help shape new ads
Argos urges Twitter users to help shape new ads
by James Swift
25 June 2013, 03:08PM
Argos is giving Twitter users the chance to name the new character in its "alien family" TV ads.
Y&R's digital arm expands into South Africa
Y&R's digital arm expands into South Africa
by James Swift
26 June 2013, 09:41AM
VML, the WPP creative digital agency, has expanded into South Africa by acquiring a majority stake in local shop Native for an undisclosed sum.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Top ten ads of the week
by Staff, 26 June 2013, 09:30AM
Google engineer warns tighter EU regulations could harm search innovation
by Simon Nias, 25 June 2013, 12:30PM
Proximity wins Kenco Rewards programme
by Louise Ridley, 25 June 2013, 11:40AM
High street banks unveil Zapp mobile payments system
by Simon Nias, 25 June 2013, 10:00AM
CANNES 2013: Campaign's beach party in pictures
by Louise Ridley, 24 June 2013, 12:44PM

Opinion

Where have all the young adland characters gone?
Where have all the young adland characters gone?
by Danny Rogers
20 June 2013, 08:00AM
Although the Cannes festival has become a truly international affair, the legends of British advertising were hitting the headlines - back in Blighty.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
20 June 2013, 08:00AM
The bloated broadcasting corporation must reform
The bloated broadcasting corporation must reform
by Ian Darby
20 June 2013, 08:00AM
Cannes has spawned some great creativity. Much of it far removed from the south of France.
A view from the top
A view from the top
by Nick Emery
20 June 2013, 08:00AM
The week started in Beaulieu and ended in Bangkok. There was significant abuse in-between, mainly from Kelly Clark about the picture in the WPP annual report, which he claimed looked like an extra from Siegfried & Roy. This is an improvement on the u...
A view from the bottom
A view from the bottom
by Izzy Pickles
20 June 2013, 08:00AM
I have been in the media industry for just over one year now and, until the word "barter" came into my life, I was fairly confident that I knew how it all worked.
It's not just media owners that believe the future is all about partnerships
It's not just media owners that believe the future is all about partnerships
by Arif Durrani
20 June 2013, 08:00AM
Following a week in which Tony Blair was forced to deny having an affair with Rupert Murdoch's soon-to-be-ex-wife, Wendi Deng, unlikely bedfellows are all the rage in media land.
Hollywood has long been dying, but beware when movie legends tell you so
Hollywood has long been dying, but beware when movie legends tell you so
by Russell Davies
20 June 2013, 08:00AM
I bet you get bored with all the apocalyptic media talk - this is dying, that is falling off a cliff, the other is exploding in catastrophic technicolour. It even irritates me, and I've squeezed five years of columns out of it.
Intelligence
Is nuisance call row hurting DM sector?
Is nuisance call row hurting DM sector?
by
20 June 2013, 08:00AM
The issue of the Direct Marketing Association s ability to police the telemarketing industry was thrown into the public spotlight with a report by Which? that exposed flaws in its Telephone Preference Service. According to a survey by the consumer ...
The return of Big Brother
The return of Big Brother
by
20 June 2013, 08:00AM
A glamour model, a former male escort, a woman who runs a "gold-digger" website and a deaf footballer can only mean one thing: the return of Big Brother . This year, viewers can buy items featured in the house through a click-to-buy product placemen...
Latest Blog Entries
Window shopping
Greg Taylor, 26 June 2013
Insights from Cannes - The future of advertising.
Chris Arnold, 26 June 2013
RIP "advertising"?
Wayne Deakin, 25 June 2013
iOS is rapidly losing its crown to Android and marketers should take note
Tom Smith, 25 June 2013
New York with sprinkles on top
Greg Taylor, 25 June 2013
NOT ALL SALES ARE GOOD SALES
Dave Trott, 25 June 2013
More Blogs
Latest jobs
Digital Sales Manager
Recruiter Propel
Salary £50000 - £70000 per annum + commission + benefits
Location London
Digital Media Planning Buying Executive
Recruiter Lipton Fleming
Salary £30000.00 per annum + benefits
Location London
Broadcast Planning/Buying Account Manager
Recruiter Lipton Fleming
Salary £28000.00 per annum + benefits
Location London
General Manager - SEO - 120k
Recruiter Propel
Salary £100000 - £120000 per annum + 10
Location West End
Media Planning Account Manager
Recruiter Lipton Fleming
Salary £30000.00 per annum + benefits
Location London
Digital Activation Manager
Recruiter Lipton Fleming
Salary £32000 per annum
Location London
Search More Jobs

BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast)
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast)
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports)
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports)
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports)
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast)
As a nation, the UK is media and technology obsessed with over half of t...
Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment