Wednesday, 26 June 2013

Breaking news from Brand Republic - Mobile adspend, P&G, Leagas Delaney, Unilever, Argos

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Latest news

UK mobile adspend nearing £1bn
UK mobile adspend nearing £1bn
by Simon Nias
26 June 2013, 09:47AM
Mobile advertising in the UK will reach nearly £1bn in 2013 as advertisers continue to invest heavily in mobile search and display formats to address a multi-screen audience, research has claimed.
P&G signs Kirstie Allsop to front Everyday Effects multi-brand campaign
P&G signs Kirstie Allsop to front Everyday Effects multi-brand campaign
by Simon Nias
26 June 2013, 09:03AM
Procter & Gamble has signed up Kirstie Allsop as the UK campaign ambassador for its new 'Everyday Effects' global corporate multi-brand campaign.
Leagas Delaney launches tech alliance with Booz & Company
Leagas Delaney launches tech alliance with Booz & Company
by Ian Darby
26 June 2013, 12:01AM
Leagas Delaney has launched an official alliance with the management consultancy Booz & Company to offer digital products and solutions to clients.
Unilever, Mondelez to measure multi-screen reach via Nielsen
Unilever, Mondelez to measure multi-screen reach via Nielsen
by Matthew Chapman
26 June 2013, 08:51AM
Unilever and Mondelez are the first brand owners to sign up to Nielsen's trial of a service that claims to measure combined TV and online ad audiences.
Argos urges Twitter users to help shape new ads
Argos urges Twitter users to help shape new ads
by James Swift
25 June 2013, 03:08PM
Argos is giving Twitter users the chance to name the new character in its "alien family" TV ads.
Y&R's digital arm expands into South Africa
Y&R's digital arm expands into South Africa
by James Swift
26 June 2013, 09:41AM
VML, the WPP creative digital agency, has expanded into South Africa by acquiring a majority stake in local shop Native for an undisclosed sum.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Top ten ads of the week
by Staff, 26 June 2013, 09:30AM
Google engineer warns tighter EU regulations could harm search innovation
by Simon Nias, 25 June 2013, 12:30PM
Proximity wins Kenco Rewards programme
by Louise Ridley, 25 June 2013, 11:40AM
High street banks unveil Zapp mobile payments system
by Simon Nias, 25 June 2013, 10:00AM
CANNES 2013: Campaign's beach party in pictures
by Louise Ridley, 24 June 2013, 12:44PM

Opinion

Where have all the young adland characters gone?
Where have all the young adland characters gone?
by Danny Rogers
20 June 2013, 08:00AM
Although the Cannes festival has become a truly international affair, the legends of British advertising were hitting the headlines - back in Blighty.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
20 June 2013, 08:00AM
The bloated broadcasting corporation must reform
The bloated broadcasting corporation must reform
by Ian Darby
20 June 2013, 08:00AM
Cannes has spawned some great creativity. Much of it far removed from the south of France.
A view from the top
A view from the top
by Nick Emery
20 June 2013, 08:00AM
The week started in Beaulieu and ended in Bangkok. There was significant abuse in-between, mainly from Kelly Clark about the picture in the WPP annual report, which he claimed looked like an extra from Siegfried & Roy. This is an improvement on the u...
A view from the bottom
A view from the bottom
by Izzy Pickles
20 June 2013, 08:00AM
I have been in the media industry for just over one year now and, until the word "barter" came into my life, I was fairly confident that I knew how it all worked.
It's not just media owners that believe the future is all about partnerships
It's not just media owners that believe the future is all about partnerships
by Arif Durrani
20 June 2013, 08:00AM
Following a week in which Tony Blair was forced to deny having an affair with Rupert Murdoch's soon-to-be-ex-wife, Wendi Deng, unlikely bedfellows are all the rage in media land.
Hollywood has long been dying, but beware when movie legends tell you so
Hollywood has long been dying, but beware when movie legends tell you so
by Russell Davies
20 June 2013, 08:00AM
I bet you get bored with all the apocalyptic media talk - this is dying, that is falling off a cliff, the other is exploding in catastrophic technicolour. It even irritates me, and I've squeezed five years of columns out of it.
Intelligence
Is nuisance call row hurting DM sector?
Is nuisance call row hurting DM sector?
by
20 June 2013, 08:00AM
The issue of the Direct Marketing Association s ability to police the telemarketing industry was thrown into the public spotlight with a report by Which? that exposed flaws in its Telephone Preference Service. According to a survey by the consumer ...
The return of Big Brother
The return of Big Brother
by
20 June 2013, 08:00AM
A glamour model, a former male escort, a woman who runs a "gold-digger" website and a deaf footballer can only mean one thing: the return of Big Brother . This year, viewers can buy items featured in the house through a click-to-buy product placemen...
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