| My big fat Sponsorship study | | 13 June 2013, 11:46AM | Sponsorship makes up 6% of global marketing spend and is forecast to grow by 2% in 2013. This contradicts the shift seen in the last post-Olympic year (see fig. Below, Source: GroupM).
| | | | How we launched the world's first Twitter-powered raffle | | 13 June 2013, 8:00AM |  Stepping onto a train back in January, I had an idea – a raffle that uses a tweet as currency to pay for a ticket. After extensive research, I was surprised to find that nobody had done it before. I got that feeling that said, 'You might just have something here.' So I set about building one for myself.
| | | | Hashtags come to Facebook, at last | | 13 June 2013, 6:30AM |  If you feel that what your life has been missing is arguing about Game of Thrones spoilers or intersectional feminism on Facebook, things are about to improve for you: Facebook has launched clickable hashtags
| | | | | | | Why the Nivea sun care campaign is so flipping brilliant | | 12 June 2013, 1:28PM |  In the unlikely event that you’ve missed the coverage of Nivea’s amazing sun care advertising campaign, here’s a reminder of just how blooming clever it is.
It featured an ad that ran in a Brazilian magazine promoting Nivea’s sun care range. The ad also included a solar powered mobile phone charger - suggesting that readers could bake in the sun, safely protected by Nivea sunscreen, while their mobile phones charged up.
| | | | Google Glass privacy concerns will last 'six months to a year' | | 12 June 2013, 10:27AM |  Consumer resistance to Google’s Project Glass will last “six months to a year”, according to mobile agency Somo’s global innovation director, Maani Safa.
In the video below, Saafa describes how previous technologies have suffered “people reacting a little bit cold” to them before the technology hits the mainstream, up to a year later.
| | | | Augmented humanity, HTML5 and mobile bridging for marketers | | 12 June 2013, 6:00AM |  Augmented humanity, HTML5 and mobile bridging are rapidly emerging as the next big things in mobile ad technology, not least because they offer enormous scope for creative impact and engagement. But for a brand marketer or media planner, how are these new technologies useful in practice? How can using them fulfil a brand's objectives?
| | | | Streaming radio battle rages in Singapore | | 12 June 2013, 2:09AM |  Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand in America and Europe and building up a loyal following. The main stumbling block in Asia for all these music/video content players is rights.
| | | | Mobile UK more willing to pay for online content than ever | | 11 June 2013, 1:47PM |  Traditional media owners are set to profit from multiscreen viewing and smartphone ownership if the right pricing models are adopted, is the rather heartening message from a KPMG study this month. In the advisory firm's Media And Entertainment Barometer study, the decades old assumption that people have become too accustomed to free content online to start paying, is challenged.
| | | | | | | | |
No comments:
Post a Comment