Tuesday, 25 June 2013

The Wall > Infographic: the rise of animal stars on social media

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Infographic: the rise of animal stars on social media
25 June 2013, 10:13AM

Screen Shot 2013-06-25 at 10.43.02When is a cat bigger than a Beatle? On Twitter, naturally, where everything’s topsy turvy. So the man who gave the world ‘Band On The Run’ and ‘Jet’, Sir Paul McCartney, has fewer followers than Sockamillion, the account of a cat that tweets gems such as: “sitting under dining room table WAITING FOR THE DROP there we go MUNCH MUNCH MUNCH MUNCH aaaa feet”.

From a Facebook Like to the food counter: brands can do more to engage with social media
25 June 2013, 8:49AM

social media food logosOnly 60% of the 85 retail food brands in the research use social media. Of those, 94% link to Facebook from their home page, a figure that has remained steady over the last twelve months. Facebook usage is maturing, compared to the 90% that have added Twitter into their websites, up from 76% that did so last year. So with Facebook the main social focus for retail food brands in the UK, how can they connect a Facebook 'Like' to the food counter and are food brands making the most of social media?

The story of how eBay was eaten by a crocodile in China
24 June 2013, 11:44PM

croc2Porter Erisman's engaging and compelling documentary "Crocodile in the Yangtze" on the rise of Alibaba.com in China is a gripping tale of a true David and Goliath battle for supremacy in the world's largest ecommerce market, China.

Social media users take restaurant to task; it responds with a lesson in how not to do things
24 June 2013, 10:14AM

lemp's zomato ratingFor couple of days in the second week of June "Lemp" was a top trending topic for over 20 million users of Twitter in India, non-stop. Surprisingly Lemp is not the name of a champion Indian cricketer, a famous Bollywood actor or a corrupt politician caught in yet another scandal.

Online success depends on offline behaviour
24 June 2013, 9:32AM

online success graphicIn recent years, countless meetings have taken place to determine the online strategy of companies all over the world. Just about every company has asked itself what role it should play on social media. This is a key discussion that's becoming even more important with every passing day.

In-touch travellers: how London's rail users are always in contact with the outside world
24 June 2013, 9:26AM

train commuters on mobileOur classic view of the rail commuter used to be some ground-down functionary cut off from the outside world, enduring the grisly journey to work by burying themselves in a book or crossword.

Full-funnel advertising in a new era of commercial creativity
24 June 2013, 6:00AM

ian priest IPAWhen Ian Priest (pictured) began his new role as president of the IPA in April, he spoke about his vision of "the creation of a new commercial contract between clients and agencies to act as a guide for our mutual gain".

As the New York Times cuts are newspaper blogs dead?
23 June 2013, 2:31PM

NewYorkTimesBuildingThe New York Times is cutting a number of its blogs and is reviewing the future of many more. The Green blog, Media Decoder and The Choice (about getting into and paying for university) have all been chopped.

Chronicles of Cannes - Day 4: Into The Abyss
21 June 2013, 9:58AM

evidentlyDay 4….and still alive (just). Richard Dawkins kicked off Saatchis New Directors’ Showcase by being brilliantly clever on the subject of genes and memes as the two replicators we leave behind, and the power of ideas as mutations of the mind.

How does a sh*t hot company like EA get the Golden Poo award?
21 June 2013, 7:00AM

simcity screen shotOne reason for EA's second Golden Poo Award could be to do with severely fumbling the launch of SimCity 5. The game’s ‘Always on-line’ requirement caused a multitude of issues with gamers reporting that they were waiting up to 30 minutes to even start the game.


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