| Who should you be kissing on Twitter? A new microsite offers guidance | | 20 June 2013, 10:20AM |  It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.
| | | | The Renaissance in Florence and Spearmint Rhino: a perfect blend of 'Magic & Maths' | | 20 June 2013, 10:10AM |  The Renaissance began in the fourteenth century in Florence, under the patronage of the Medici rulers (pictured). It was a period that saw leaps forward in fields as diverse as painting, medicine, astronomy, Latin, diplomacy and an early form of psychology. The term 'Renaissance Man' came to signify the polymath intellectuals such as Leonardo Da Vinci whose skills bridged art, science, painting, sculpture, history, physics and poetry. The power of the Renaissance, and the reason is it widely regarded as the turning point in what had been a fairly bleak millennium for Europe since the fall of Rome, was that it brought together so many strands of thought. Intellectual life moved forward in great lurches as scientists inspired artists who inspired inventors who inspired diplomats.
| | | | Improving your social efforts through video | | 20 June 2013, 9:58AM |  As a marketing expert, you are well aware of the need to grab hold of new media and put it to work for your business. You may have Twitter followers to spare, know exactly how to garner new “likes” in an instant on Facebook, and have people Pinning your products left, right and sideways. And yet, despite all of these successes, if you are not incorporating video into your marketing efforts, you are missing out on valuable opportunities to expand your brand into new audiences and to deepen the loyalty you already have among customers and fans.
| | | | Lifeshare - the next stage in advertising's evolution | | 20 June 2013, 9:48AM | Way back - and I mean way, way back - Stone Age man discovered that drawing on rocks could tell a tale compellingly without the use of the spoken grunt. With that first daub, argue some, the age of advertising was born. I'm not sure I'm quite that much of a romantic, but advertising certainly has its roots steeped in the annals of history - think of the Egyptians and their use of papyrus, or of Constantinople and the street advert for a brothel which can be seen even today. Undoubtedly, the first big leap came with the invention of the printing press and the first ever newspaper ad, the first of which ran in the early 1700s. Then came radio, tv and of course the internet.
| | | | | | | Chronicles of Cannes - Day Two: The Redux | | 19 June 2013, 9:05AM |  Day two dawned....and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
| | | | Crowdfunding steps in - where our banks fear to tread | | 19 June 2013, 8:38AM |  The ‘Not so secret life of an e-commerce entrepreneur’ continues...
What has the Statue of Liberty got in common with Kickstarter? Well in 1885 cash from more than 120,000 civic-minded Americans helped New York build the pedestal for the Statue of Liberty. That makes it the first record of 'crowdfunding' – comfortably beating Kickstarter by nearly 130 years.
| | | | Social Brands: Part Five - Change is coming | | 19 June 2013, 6:30AM |  For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.
| | | | Chronicles of Cannes - The Arrival | | 18 June 2013, 9:08AM | 
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.
| | | | Should brands get involved with Snapchat? | | 18 June 2013, 8:59AM |  The photograph of two teenage girls recreating a Cara Delevignge-style funny face on Snapchat's homepage gives a good indication of where this buzzy new app see their audience. For the uninitiated, or those no longer in the sixth form, the app works by allowing smart phone photos or videos to be sent to groups or individuals, with the images then self-deleting in seconds. The additional fun part is a function enabling graffiti style captions or other sketches and scribbles to be overlaid across images.
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