Friday 21 June 2013

The Wall > Chronicles of Cannes - Day 4: Into The Abyss

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Chronicles of Cannes - Day 4: Into The Abyss
21 June 2013, 9:58AM

evidentlyDay 4….and still alive (just). Richard Dawkins kicked off Saatchis New Directors’ Showcase by being brilliantly clever on the subject of genes and memes as the two replicators we leave behind, and the power of ideas as mutations of the mind.

How does a sh*t hot company like EA get the Golden Poo award?
21 June 2013, 7:00AM

simcity screen shotOne reason for EA's second Golden Poo Award could be to do with severely fumbling the launch of SimCity 5. The game’s ‘Always on-line’ requirement caused a multitude of issues with gamers reporting that they were waiting up to 30 minutes to even start the game.

Is DAB still the future for radio? No, it's the present - and history is repeating itself
21 June 2013, 6:30AM

dr loveIt seems a long time since 2009, when Lord Carter's Digital Britain report proposed a target of 2015 for phasing out the radio analogue transmission network. Disappointingly, this was dropped following a back-lash from sections of the industry in the Digital Economy Bill later that year. For a long time, resistance has varied from anger to plain apathy; to the point where many questioned whether DAB would ever achieve ubiquitous adoption before it was usurped by other technology.

Unlocking advertising potential with new Facebook's image tools
21 June 2013, 6:00AM

facebookThe sharing and tagging of photos is, and has always been central to the Facebook experience. The announcement of three new Facebook patents being granted (filed by two current Facebook employees in Oct 2011), could mean that the way in which we share image content will change forever. These three patents, when combined, look to not only automate how image content is shared on Facebook but to also sort and categorise imagery in a way that is customised for you based on the objects you're linked to within the open graph.

Instagram now lets users make videos, right from the same app they already have
20 June 2013, 10:46PM

Instagram videoInstagram is hoping to ‘do for video what it did for photography’, with the launch of a service that will let people upload 15-second videos - and, of course, give these videos frames and filters to make them look like they were made with far less sophisticated technology than an Android or iPhone.

Who should you be kissing on Twitter? A new microsite offers guidance
20 June 2013, 10:20AM

national kissing dayIt’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.

The Renaissance in Florence and Spearmint Rhino: a perfect blend of 'Magic & Maths'
20 June 2013, 10:10AM

Cosimo de MediciThe Renaissance began in the fourteenth century in Florence, under the patronage of the Medici rulers (pictured). It was a period that saw leaps forward in fields as diverse as painting, medicine, astronomy, Latin, diplomacy and an early form of psychology. The term 'Renaissance Man' came to signify the polymath intellectuals such as Leonardo Da Vinci whose skills bridged art, science, painting, sculpture, history, physics and poetry. The power of the Renaissance, and the reason is it widely regarded as the turning point in what had been a fairly bleak millennium for Europe since the fall of Rome, was that it brought together so many strands of thought. Intellectual life moved forward in great lurches as scientists inspired artists who inspired inventors who inspired diplomats.

Improving your social efforts through video
20 June 2013, 9:58AM

Dove real beautyAs a marketing expert, you are well aware of the need to grab hold of new media and put it to work for your business. You may have Twitter followers to spare, know exactly how to garner new “likes” in an instant on Facebook, and have people Pinning your products left, right and sideways. And yet, despite all of these successes, if you are not incorporating video into your marketing efforts, you are missing out on valuable opportunities to expand your brand into new audiences and to deepen the loyalty you already have among customers and fans.

Lifeshare - the next stage in advertising's evolution
20 June 2013, 9:48AM

Way back - and I mean way, way back - Stone Age man discovered that drawing on rocks could tell a tale compellingly without the use of the spoken grunt. With that first daub, argue some, the age of advertising was born. I'm not sure I'm quite that much of a romantic, but advertising certainly has its roots steeped in the annals of history - think of the Egyptians and their use of papyrus, or of Constantinople and the street advert for a brothel which can be seen even today. Undoubtedly, the first big leap came with the invention of the printing press and the first ever newspaper ad, the first of which ran in the early 1700s. Then came radio, tv and of course the internet.

Chronicles of Cannes - Day Three: On The Edge of The Abyss
20 June 2013, 9:39AM

Screen Shot 2013-06-20 at 10.32.06

 

After an intimate opening gala (nothing says fun like hanging out with 12,000 strangers) it was back to the Palais for another day filled with a mix of thought-provoking and not-so-thought-provoking talks.


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