| | | Latest News | | | | | Leo Burnett Worldwide has promoted James Kirkham, a managing partner at the digital agency Holler in the UK, to the new position of global head of social and mobile, as it combines its social and mobile divisions. | | | | | | Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft. | | | | | | Magna Global, Interpublic's trading and forecasting arm, has increased its forecast for growth in the UK ad market to 2.2 per cent. | | | | | | Glue Isobar, the Dentsu-owned digital agency, is dropping the 'Glue' prefix from its name in the first step of a global realignment of the Isobar network. | | | | | | Hypernaked has picked up a brief from its existing client Danone to manage a digital campaign for the Danone Nations Cup 2013, an international football tournament for children. | | | | | | The Broadcasters' Audience Research Board (BARB), the official source of television viewing figures in the UK, has appointed Kantar Spring to collect census data for TV viewing through all services, including 4oD, BBC iPlayer, Demand 5, ITV Player an... | | | | | | Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year. | | | | | | |
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