Latest news | |  | | | | | Apple has retained its place as the UK's most desirable brand, but Google suffered a 38% decline in desirability as the ongoing tax avoidance scandal impacted its brand perception. | | |  | | | | | The BBC is set to deliver 360 hours of digital content this weekend, including coverage from Glastonbury, Wimbledon and the Formula 1 British Grand Prix. | | |  | | | | | Motorola Mobility, which was acquired by Google last year, has redesigned its logo to include "a Google company" tagline underneath its own name. | | |  | | | | | Belkin, the American technology company, has named LikeFriends as its digital agency to support its recently announced sponsorship of the male Blanco Pro Cycling Team, ahead of the Tour de France. | | |  | | | | | Red Bull has knocked Jay-Z from the top of this week's viral ad chart with a seven-minute short film starring stunt cyclist Danny MacAskill. | | |  | | | | | The England and Wales Cricket Board (ECB) has launched a digital campaign to promote interest in the forthcoming Ashes Test match series between England and Australia. | | |  | | | | | Celtic Football Club has launched what it claims is the most technologically advanced in-stadia Wi-Fi, as it looks to combat the traditionally-poor mobile connectivity and web access in sports venues. | | |  | | | | | David Bainbridge, the chief executive of Elvis, has quit the company to set up his own educational content business. | | |  | | | | | Social video expert Unruly evaluates the latest viral campaign from Pepsi Max. | | |  | | | | | Sportsdirect.com, the sports retailer, is planning to release a monthly magazine, published by the content and digital agency Haymarket Network. | | | | | Promotion: Mobile 2013: Top 5 Need-to-Knows to Fully Cash In | 
| Apps or mobile ads – what works best for you? Find out with case studies from Unilever, Papa Johns and Hotels.com in this new report – free to download here | | | | | | | | Latest jobs | | | | | |  | | |
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