Wednesday, 2 June 2010

Breaking news from Brand Republic - Nestle, Diageo, Gillette, L'Oreal, Project Canvas

Brand Republic Daily Bulletin

NEWS

Mars and FA: plan to take Nestle to task

Mars and FA in World Cup clash with Nestle

By John Reynolds, 02-Jun-10, 09:02

Mars and The Football Association (FA) are considering legal action against Nestle, which they believe has breached sponsorship rules in its latest ad for its Kit Kat brand.

Diageo looks to streamline ad strategy

Diageo streamlines ad strategy

By Joe Thomas, 02-Jun-10, 09:11

Diageo GB is consolidating its marketing strategy across its portfolio of brands and has called a review of its below-the-line agency arrangements.

Gillette brand-ambassadors set to return

Gillette to run celebrity ads

By Joe Thomas, 02-Jun-10, 09:15

Gillette is preparing to return to a celebrity-led ad strategy, just six months after revelations about Tiger Woods' private life forced the brand to reappraise its approach.

Cheryl Cole: L'Oreal ad escapes ASA ban

Cheryl Cole's L'Oreal ad escapes ASA ban

By Alex Brownsell, 02-Jun-10, 08:00

The Advertising Standards Authority (ASA) has dismissed 40 complaints against a L'Oreal campaign starring Cheryl Cole.

Project Canvas: BBC Trust approval expected soon

Project Canvas set to get green light within weeks

By Sara Kimberley, 02-Jun-10, 09:43

Project Canvas is set to get the go-ahead from the BBC Trust later this month, sources close to the project have said.

ALSO IN THE NEWS

Hovis embarks on first 'buzz marketing' drive

By John Reynolds, 02-Jun-10, 09:12

David Kenny quits Publicis Groupe

By Daniel Farey-Jones, 02-Jun-10, 08:40

D&AD appoints Dick Powell as chairman

By John Tylee, 02-Jun-10, 09:25

Guardian News & Media launches World Cup campaign

By Arif Durrani, 01-Jun-10, 15:47

Argos edges out Facebook in BR app chart

By Staff, 01-Jun-10, 15:01

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