Monday, 4 July 2011

Breaking news from Brand Republic - Waitrose, Ford GB, Morrisons, Npower, BBC

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Latest news
Waitrose to expand into convenience shops
Waitrose to expand into convenience shops
by Maisie McCabe
04 July 2011, 08:53AM
Waitrose, the upmarket supermarket, has announced plans to expand into the convenience market and has pledged to open 20 new Little Waitrose outlets within the M25 by the end of 2012.
Ford promotes marketer Mark Ovenden to top GB role
Ford promotes marketer Mark Ovenden to top GB role
by Alex Brownsell
04 July 2011, 09:10AM
Ford has appointed marketer Mark Ovenden to the role of Ford of Britain managing director.
Morrisons launches Beyonce-inspired Diva bouquet
Morrisons launches Beyonce-inspired Diva bouquet
by Loulla-Mae Eleftheriou-Smith
04 July 2011, 09:45AM
Morrisons, the national supermarket, has rolled out a new flower bouquet called The Diva, believed to have been inspired by the rider requests of some female performers at Glastonbury, which was headlined by Beyonce.
Npower on the block
Npower on the block
by John Reynolds
04 July 2011, 09:03AM
Npower, the gas and electricity giant, could be sold for up to £5bn by RWE, its German parent company, which has decided to undertake a strategic review of the business, it has been reported.
Patten announces plans to tackle BBC's 'toxic' salary issue
Patten announces plans to tackle BBC's 'toxic' salary issue
by Sarah Shearman
04 July 2011, 09:56AM
The BBC will be making moves to address the issue of the 'toxic' salaries paid to its executives, according to Lord Patten, BBC Trust chairman.
Greenpeace's spoof of Volkswagen's Star Wars ad removed from YouTube
Greenpeace's spoof of Volkswagen's Star Wars ad removed from YouTube
by Sara Luker
01 July 2011, 06:17PM
LucasFilm has forced YouTube to remove Greenpeace's spoof of Volkswagen's Star Wars style advert.
Nokia focuses on local apps to distinguish itself from rivals
Nokia focuses on local apps to distinguish itself from rivals
by Ben Bold
04 July 2011, 09:03AM
Nokia is planning to develop region-specific apps to differentiate itself from Apple and mobiles with Google's Android operating system.
M&M's opens flagship UK store with giant chocolate wall
M&M's opens flagship UK store with giant chocolate wall
by John Reynolds
04 July 2011, 08:53AM
M&M's, the US chocolate brand, will this week open its first store outside the US, in London.
Appointment to view: Painting with flowers at the National Gallery
Appointment to view: Painting with flowers at the National Gallery
by Sarah Johnson
04 July 2011, 09:19AM
General Electric used a palette of flowers to promote its campaign to reduce carbon footprints. Here's how it painted Van Gogh's 'A Wheatfield, with Cypresses' with live plants.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Beer and football: A game of four brands
Beer and football: A game of four brands
by John Reynolds
01 July 2011, 12:00AM
Will Budweiser be able to stand out from the crowd of beers sponsoring domestic football competitions, ask John Reynolds and Gemma Charles.
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing and Whitney Houston
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing and Whitney Houston
by Rachel Barnes
01 July 2011, 12:01AM
Jonathan Mildenhall, vice-president of global advertising strategy at Coca-Cola, lacks no confidence in himself or his brand.
Bottling brand Von Furstenberg
Bottling brand Von Furstenberg
by Nicola Clark
01 July 2011, 12:00AM
The launch of the fashion designer's first fragrance is seemingly well-timed, writes Nicola Clark.
Driving value from promotions
Driving value from promotions
by Rod Street
30 June 2011, 08:00AM
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, international at Symphony IRI Group.

Think BR

Think BR: Why does adland insist on making people feel guilty?

Guilt sells but reinforcing the positive will have a lasting effect, on all of us, writes Kathy Slack, strategy director, DDB UK.


Also in the news
Reckitt Benckiser hands Pane global role
by Loulla-Mae Eleftheriou-Smith, 01 July 2011, 03:44PM
First Choice battles low-cost rivals in summer campaign
by Loulla-Mae Eleftheriou-Smith, 01 July 2011, 04:52PM
BMW hands brief to Freuds to promote sponsorship of London 2012
by Matt Cartmell, 01 July 2011, 03:32PM
Authentic brands will win out on tablets
by John Reynolds, 01 July 2011, 03:20PM
BP launches first TV ad since oil disaster
by Sara Kimberley, 01 July 2011, 12:10PM
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