Friday, 1 July 2011

Digital PM - The tablet debate, Google/Virin, Bombadier, Twitter, Barb, Guardian

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Authentic brands will win out on tablets
Authentic brands will win out on tablets
by John Reynolds
01 July 2011, 03:20PM
Brands with authenticity will thrive on tablet devices, but the iPad, and its rivals, will supplement, not replace, existing media, according to speakers at today's Big Tablet Debate.
Google partners with Virgin America for Chromebook tie-up
Google partners with Virgin America for Chromebook tie-up
by Loulla-Mae Eleftheriou-Smith
01 July 2011, 04:50PM
Google and Virgin America have signed a deal that will allow consumers to use Chromebooks while aboard the American airline.
Bombardier appoints Tug to social media and SEO account
Bombardier appoints Tug to social media and SEO account
by Sara Kimberley
01 July 2011, 01:00PM
Wells and Young's the brewers has appointed Tug to handle the social media and SEO account for its Bombardier brand.
Twitter reportedly investigated by Federal Trade Commission
Twitter reportedly investigated by Federal Trade Commission
by Sarah Shearman
01 July 2011, 03:49PM
Twitter is being reviewed by the Federal Trade Commission over its dealings with developers, according to reports.
Barb to measure web TV viewing
Barb to measure web TV viewing
by Ben Bold
01 July 2011, 03:59PM
Barb is to start measuring TV viewing on PCs, laptops and tablet computers this year, following the introduction of a web TV-viewing meter to UK households.
Guardian to axe international print editions as part of digital-first strategy
Guardian to axe international print editions as part of digital-first strategy
by Staff
01 July 2011, 12:02PM
The initial impact of Guardian News & Media's new digital-first strategy is revealed today today as the media group announces it is to axe the international print editions of the Guardian and Observer.
Adland

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Also in the news
HTC raids Everything Everywhere for marketing chief
by Ben Bold, 01 July 2011, 10:41AM
Coke puts long-form creative content at centre of strategy
by Rachel Barnes, 01 July 2011, 06:34AM
Lego and Hasbro sign up for Netmums blog network
by Sarah Shearman, 01 July 2011, 10:56AM
Times exceeds 100k digital subscibers
by Sara Kimberley, 01 July 2011, 08:52AM
Ashcroft cashes in on PoliticsHome
by Staff, 01 July 2011, 08:51AM
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