Wednesday, 6 July 2011

Campaign Daily Fix - Halifax, Sainsbury's, Dairylea, Lee Daley, Lynx

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Campaign Daily Fix
 
06 July 2011  
Latest News
Halifax: pulls News of the World campaign
Halifax pulls NotW ad campaign and considers 'longer term position'
Ben Bold, 06 July 2011

Halifax has pulled ads from this Sunday's News of the World as the News International continues to reel from the phone-hacking scandal.

 
Sainsbury's: among big-name brands reviewing advertising with the New of the World
Sainsbury's joins list of advertisers reviewing relationship with NotW
Ben Bold, 06 July 2011

Sainsbury's, T-Mobile, Halifax and First Choice are the latest big name brands to review their advertising support for the News of the World, in light of the phone-hacking allegations.

 
Dairylea...£3 million ad review
Dairylea calls review of £3 million advertising account
Matt Williams, 05 July 2011

Kraft Foods is holding a review of the £3 million advertising account for its Dairylea cheese brand.

 
Lee Daley quits McCann Erickson Worldwide
Lee Daley resigns from McCann Erickson Worldwide
Anne Cassidy, 06 July 2011

Lee Daley, the chief strategy officer for McCann Erickson Worldwide, has resigned after just over a year in the role.

 
Lynx: runs summer 2011 TV and on-pack activity
Lynx runs sleepy bikini-girls campaign
Loulla-Mae Eleftheriou-Smith, 06 July 2011

Lynx, the Unilever-owned deodorant brand, has launched a £1m summer campaign across its entire deodorant and body-spray portfolio.

 
 
Also in the News
Sony Ericsson rolls out viral ad as part of Women's Tennis Association sponsorship
Sarah Shearman, 06 July 2011
Marmite launches 'hate cuisine' TV ad
Sara Kimberley, 05 July 2011
 
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Latest Work
Coors Light 'closest to cold' by VCCP
Coors Light 'closest to cold' by VCCP
05 July 2011

Molson Coors brand Coors Light has launched a new TV and online campaign starring Jean-Claude Van Damme.

 
Moneysupermarket.com 'surf' by Mother
Moneysupermarket 'surf' by Mother
04 July 2011

Moneysupermarket.com has launched its first ad by Mother since the agency won the business earlier this year.

 
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