Wednesday, 6 July 2011

Marketing Daily - Halifax puls NotW ad campaign; plus Sainsbury's, Tesco, Sports Direct, Google+, BP and RB

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Halifax pulls NotW ad campaign and considers 'longer term position'
Ben Bold,
06 July 2011
 

Halifax has pulled ads from this Sunday's News of the World as...
Halifax: pulls News of the World campaign
 
 
Sainsbury's joins list of advertisers reviewing relationship with NotW
Ben Bold,
06 July 2011
 

Sainsbury's, T-Mobile, Halifax and First Choice are the latest big name brands...
Sainsbury's: among big-name brands reviewing advertising with the New of the World
 
 
Google+ challenged to achieve scale by brands
Sarah Shearman and Ben Bold,
06 July 2011
 

Google's long-awaited social networking service, Google+, will have to achieve scale before...
Google+: will have to achieve scale before winning marketing spend
 
 
Reckitt Benckiser cuts carbon footprint by 11%
Loulla-Mae Eleftheriou-Smith,
06 July 2011
 

Reckitt Benckiser (RB) has reduced its carbon footprint by 11% in a...
Reckitt Benckiser: claims it has reduced carbon footprint by 11%
 
 
BP 2012 ad drive: 'We are trying to be humble'
John Reynolds,
06 July 2011
 

BP has unveiled a low-key marketing strategy as it looks to rebuild...
BP: promise to be
 
 
 
Also in the News
 
Sports Direct dives into upmarket fashion
Loulla-Mae Eleftheriou-Smith,
06 July 2011
 
 
 
Blogs
 
 
The News of the World: Is this the end?
CHRIS BARRACLOUGH
 

Those of you who believe politics and public policy should have little or no roles in advertising are learning some...
 
 
Bravo, Ford, for taking a moral stand against the News of the World
Noelle McElhatton
 

For those of us old enough to remember, the reaction of Liverpool-based readers of the Sun's coverage of the...
 
 
An app by tomorrow morning? Are you sure?
Adrian Gill (TDA)
 

Thank you, Lord Sugar, from marketing agencies all over the UK. Three months ago when a client expressed...
 
 
Cannes 2011: The Brazilian brands are coming
Noelle McElhatton
 

On the final day of the Cannes Lions Festival of Creativity, I shared lunch with a young marketer from...
 
 
My Wine Friend
Nicola Clark
 

I am by no means a wine expert, but I do love wine and I love recommending good wines...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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