Tuesday, 5 July 2011

Campaign Daily Fix - LV, The Sun, Maximuscle, Aviva, LinkedIn

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Campaign Daily Fix
 
05 July 2011  
Latest News
LV=: car insurance brand launches biggest campaign to date
LV= launches £4m TV ad campaign
Loulla-Mae Eleftheriou-Smith, 05 July 2011

LV= is launching a £4m TV advertising campaign to back its research that claims more than 1,000 new customers join the business every day.

 
Sun Bingo: Bubbles makes her debut for the gambling site
The Sun introduces brand mascot for bingo site
Sara Kimberley, 05 July 2011

The Sun has introduced its first bingo character in the latest TV ad for its Sun Bingo website.

 
Maximuscle: signs up Stuart Broad for TV push
Maximuscle uses cricketer Broad in latest ad campaign
John Reynolds, 05 July 2011

Maximuscle, the sports-nutrition brand, is launching a multimedia campaign featuring cricketer Stuart Broad and other sporting stars, in a bid to normalise the brand in the eyes of the public.

 
Aviva: 'healthy cheer' campaign gets Facebook app
Aviva launches healthy cheer Facebook app
Sarah Shearman, 05 July 2011

Aviva has launched a Facebook app that sends "virtual cheers" to members and their friends who make an effort to improve their health.

 
LinkedIn: targeting UK brands
LinkedIn eyes UK brand investment
Sarah Shearman, 05 July 2011

LinkedIn, the professional networking site, is embarking on a push to attract greater marketing spend from UK advertisers.

 
 
Also in the News
Danny Wallace takes Xfm breakfast show hot seat
Mark Banham, 05 July 2011
Tesco breaks into double glazing market
Loulla-Mae Eleftheriou-Smith, 05 July 2011
 
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Latest Work
Moneysupermarket.com 'surf' by Mother
Moneysupermarket 'surf' by Mother
04 July 2011

Moneysupermarket.com has launched its first ad by Mother since the agency won the business earlier this year.

 
AT&T 'radio contest winner' BBDO New York
AT&T 'radio contest winner' by BBDO New York
04 July 2011

AT&T promotes its service which allows users to surf the internet as they talk on their mobile.

 
More Work
 
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