Tuesday, 5 July 2011

Marketing Daily - Diageo switches focus to emerging markets; plus Microsoft, Motorola, Morrisons, and Heathrow

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Diageo to switch focus to emerging markets
Gemma Charles and Sarah Shearman,
05 July 2011
 

Diageo plans to strip a layer of management from its European operations...
Diageo: switching focus to emerging markets
 
 
Microsoft to merge UK marketing divisions in overhaul
Sarah Shearman,
05 July 2011
 

Microsoft is overhauling its UK operations in an attempt to align its...
Microsoft: overhauling its marketing operations
 
 
Motorola promotes marketer Andrew Morley prompting restructure
Alex Brownsell,
05 July 2011
 

Motorola has restructured its global marketing operations, following the promotion of Andrew...
Andrew Morley: moves up to become UK and Ireland general manager
 
 
LinkedIn eyes UK brand investment
Sarah Shearman,
05 July 2011
 

LinkedIn, the professional networking site, is embarking on a push to attract...
LinkedIn: targeting UK brands
 
 
Morrisons and Disney in 'golden ticket' giveaway
Ben Bold,
05 July 2011
 

Morrisons has signed up 140 brands for its biggest promotion to date,...
Morrisons: giving away Disney prizes
 
 
Paddy Power chief Barni Evans takes Australian role
John Reynolds,
05 July 2011
 

Paddy Power lead marketer Barni Evans, who pioneered the betting company's controversial...
Paddy Power: controversial advertising
 
 
 
Also in the News
 
Tesco breaks into double glazing market
Loulla-Mae Eleftheriou-Smith,
05 July 2011
 
Heathrow targets shoppers with foreign-language UK ad
Loulla-Mae Eleftheriou-Smith,
05 July 2011
 
We'll Call You - Britvic
05 July 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why BP's brand can now move on
Noelle McElhatton
 

Net-watching recent activity surrounding BP, one is reminded of Cassio's lament to Iago in 'Othello':  "Reputation, reputation, reputation! O, I...
 
 
Is Nike stealing its R&D?
Saman Mansourpour
 

I recently watched a fascinating presentation on Open Data, by Nike VP of Sustainability, Hannah Jones. For those who...
 
 
Day 1 â€" Marketing 4 Start Up Britain Week
Scott Knox
 

  What better way to start the week of free advice to start ups across Britain, than with some of...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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