Wednesday, 5 June 2013

Breaking news from Brand Republic - Tesco, ad market report, Campaign Media Awards, Co-operative, Media360

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Latest news

Tesco 'on track' despite drop in UK sales
Tesco 'on track' despite drop in UK sales
by Alex Brownsell
05 June 2013, 09:14AM
Philip Clarke, Tesco's chief executive, has insisted that the retailer's UK brand revitalisation programme remains "on track", despite a fall in first-quarter profits.
Ad market to grow by £3bn in five years says PwC report
Ad market to grow by £3bn in five years says PwC report
by Matthew Chapman
05 June 2013, 09:01AM
The advertising market will grow by £3bn to hit a value of £17bn in 2017 on the back of strong internet advertising growth, according to a PwC report.
Phil Georgiadis to chair Campaign Media Awards judging 2013
Phil Georgiadis to chair Campaign Media Awards judging 2013
by Arif Durrani
05 June 2013, 08:30AM
Phil Georgiadis, chairman of Walker Media, will take the lead role as chairman of the judges for this year's Campaign Media Awards.
Co-operative launches first Legal Services TV ad push
Co-operative launches first Legal Services TV ad push
by Simon Nias
05 June 2013, 09:49AM
The Co-operative Legal Services has today launched a multimillion-pound TV and radio ad campaign, the first in its seven-year history, after ramping up its range of services in the past 12 months.
Ibis lets loose snuggling bunnies in 'sweet bed' ad
Ibis lets loose snuggling bunnies in 'sweet bed' ad
by Staff
05 June 2013, 09:00AM
More than 30 bunnies were allowed to roam free in a top floor hotel room for an online film promoting hotel chain ibis' most comfortable bed yet, the "Sweet Bed".
Carat's Grant Millar joins global panel at Media360
Carat's Grant Millar joins global panel at Media360
by Arif Durrani
05 June 2013, 08:30AM
Carat's global brand director, Grant Millar, is set to join the global panel at tomorrow's Media 360 conference, held by Brand Republic Group.
MGOMD hires head of social from EE
MGOMD hires head of social from EE
by Louise Ridley
05 June 2013, 09:34AM
Tim Pritchard has returned to Manning Gottlieb OMD as its first head of social, joining from telecoms company Everything Everywhere.
Alan Carr and Rylan Clark to hijack Channel 4 Comedy Gala ads
Alan Carr and Rylan Clark to hijack Channel 4 Comedy Gala ads
by Magda Ibrahim
05 June 2013, 08:00AM
Coors, Lynx, Skittles and Just Eat will have their latest ads given a comic makeover during Channel 4's Comedy Gala on Friday 7 June.
Guide Dogs launches Guides For Life campaign
Guide Dogs launches Guides For Life campaign
by Priyanka Mehra Dayal
05 June 2013, 08:00AM
Guide Dogs, the UK charity, is launching an interactive campaign to build awareness of its activity on behalf of blind and partially sighted people.
Promotion: Facebook: Unlock Your Full Business Value

Lloyds TSB and British Airways have leveraged Facebook advertising products to achieve their campaign goals – what role does Facebook play in your marketing mix? Tell us in our new survey
 

Also in the news

Lego recruits Bacardi marketer Rebecca Snell to top UK role
by Simon Nias, 04 June 2013, 12:12PM
Trinity Mirror confirms Douglas and Howell to lead Sunday Brands
by Arif Durrani, 04 June 2013, 12:06PM
Telegraph partners with Halifax for first Google Currents campaign
by Arif Durrani, 04 June 2013, 11:31AM
Heineken appoints Fabric for social media work
by Magda Ibrahim, 04 June 2013, 11:58AM
Five marketing lessons from Jose Mourinho
by Nicola Kemp, 03 June 2013, 03:55PM
Mindshare appoints Jed Hallam as head of social strategy
by Arif Durrani, 03 June 2013, 11:33AM
Voice of The Voice gives Twitter advice to brands
by Ben Hall, 03 June 2013, 09:36AM

Opinion

Understanding the social mindset divide
Understanding the social mindset divide
by Josh Graff
04 June 2013, 09:48AM
Marketers need to understand the different ways in which users expect to engage with brands on personal and professional social networks, writes Josh Graff, director, marketing solutions, LinkedIn EMEA.
How to get to the
How to get to the "big idea"
by Mhairi McEwan
03 June 2013, 08:45AM
Creativity is undoubtedly a catalyst to growth, but how can marketers unleash it? Mhairi McEwan sets out the key elements needed for success.
Aviva's Amanda Mackenzie on a new Manifesto for Marketing
Aviva's Amanda Mackenzie on a new Manifesto for Marketing
by Amanda Mackenzie
03 June 2013, 08:30AM
The Manifesto for Marketing aims to guide the industry through the next decade by defining the key rules for excellence, writes Amanda Mackenzie
Gathering
Gathering "likes" is not the same as building a community
by Jeremy Waite
31 May 2013, 11:30AM
There's more to community than talking to people on the social web, writes Jeremy Waite, head of social strategy at Adobe EMEA.
A UK outside the EU - what would our creative industries look like?
A UK outside the EU - what would our creative industries look like?
by Hin-Yan Wong
31 May 2013, 10:05AM
Hin-Yan Wong, Head of Research & Strategy at Connect Advertising & Marketing looks at what the implications of an EU exit would be for the UK's creative industries.
Is Barclaycard Bespoke really the antidote to daily deals fatigue?
Is Barclaycard Bespoke really the antidote to daily deals fatigue?
by Tamara Gillan
30 May 2013, 03:49PM
Barclaycard's daily deals service will have to become more distinctive if it wants to succeed, writes Tamara Gillan, founder and CEO of Cherry London.
Cut Yahoo! some slack - it's very confusing being a mega media business
Cut Yahoo! some slack - it's very confusing being a mega media business
by Russell Davies
30 May 2013, 11:00AM
Imagine paying $1 billion for something that people assume you'll just ruin - that's a difficult position to be in.
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
30 May 2013, 08:00AM
Has the experiment to return to full-service agencies (such as CHI & Partners and Adam & Eve's launch of media operations) failed?
Intelligence
This is not a handbag: contemporary handbags & their true meaning
This is not a handbag: contemporary handbags & their true meaning
by Sandra Mardin
05 June 2013, 08:30AM
Sandra Mardin, semiotician, Sign Salad cultural insight agency, explains how handbags have taken on the mantle of primary storytelling devices for fashion brands.
Coke's Guido Rosales talks global marketing, Brazil-style
Coke's Guido Rosales talks global marketing, Brazil-style
by Nicola Kemp
04 June 2013, 09:00AM
Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture.
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