Latest news | | | | | | Philip Clarke, Tesco's chief executive, has insisted that the retailer's UK brand revitalisation programme remains "on track", despite a fall in first-quarter profits. | | | | | | | The advertising market will grow by £3bn to hit a value of £17bn in 2017 on the back of strong internet advertising growth, according to a PwC report. | | | | | | | Phil Georgiadis, chairman of Walker Media, will take the lead role as chairman of the judges for this year's Campaign Media Awards. | | | | | | | The Co-operative Legal Services has today launched a multimillion-pound TV and radio ad campaign, the first in its seven-year history, after ramping up its range of services in the past 12 months. | | | | | | | More than 30 bunnies were allowed to roam free in a top floor hotel room for an online film promoting hotel chain ibis' most comfortable bed yet, the "Sweet Bed". | | | | | | | Carat's global brand director, Grant Millar, is set to join the global panel at tomorrow's Media 360 conference, held by Brand Republic Group. | | | | | | | Tim Pritchard has returned to Manning Gottlieb OMD as its first head of social, joining from telecoms company Everything Everywhere. | | | | | | | Coors, Lynx, Skittles and Just Eat will have their latest ads given a comic makeover during Channel 4's Comedy Gala on Friday 7 June. | | | | | | | Guide Dogs, the UK charity, is launching an interactive campaign to build awareness of its activity on behalf of blind and partially sighted people. | | | | Promotion: Facebook: Unlock Your Full Business Value |
| Lloyds TSB and British Airways have leveraged Facebook advertising products to achieve their campaign goals – what role does Facebook play in your marketing mix? Tell us in our new survey | | | | Opinion | | | | | | Marketers need to understand the different ways in which users expect to engage with brands on personal and professional social networks, writes Josh Graff, director, marketing solutions, LinkedIn EMEA. | | | | | | | Creativity is undoubtedly a catalyst to growth, but how can marketers unleash it? Mhairi McEwan sets out the key elements needed for success. | | | | | | | The Manifesto for Marketing aims to guide the industry through the next decade by defining the key rules for excellence, writes Amanda Mackenzie | | | | | | | There's more to community than talking to people on the social web, writes Jeremy Waite, head of social strategy at Adobe EMEA. | | | | | | | Hin-Yan Wong, Head of Research & Strategy at Connect Advertising & Marketing looks at what the implications of an EU exit would be for the UK's creative industries. | | | | | | | Barclaycard's daily deals service will have to become more distinctive if it wants to succeed, writes Tamara Gillan, founder and CEO of Cherry London. | | | | | | | Imagine paying $1 billion for something that people assume you'll just ruin - that's a difficult position to be in. | | | | | | | Has the experiment to return to full-service agencies (such as CHI & Partners and Adam & Eve's launch of media operations) failed? | | | | Intelligence | | | | | | Sandra Mardin, semiotician, Sign Salad cultural insight agency, explains how handbags have taken on the mantle of primary storytelling devices for fashion brands. | | | | | | | Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture. | | | | | | Latest jobs | | Category Insight Manager | Recruiter Greenvale | Salary To attract the best: plus car and company benefits | Location Peterborough | | Brand Manager - Whiskas | Recruiter Online Resourcing | Salary £34,675 - £41,476 + excellent benefits | Location Waltham on the Wolds, Leicestershire | | | | Marketing Manager | Recruiter Greenvale | Salary To attract the best | Location Peterborough | | Visual Designer | Recruiter GoodEgg Digital | Salary £40,000 | Location Central London | | | | | |
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