Marketing Daily - Has Tesco failed to revitalise 'Every Little Helps'? Plus Amazon, Ocado and ibis

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Marketing Daily Bulletin , 05th June 2013

Industry view: Has Tesco failed to revitalise 'Every Little Helps'?   Predatory thinking: 'Marketing, like war, is a zero-sum game'   Amazon eyes international expansion of grocery business   Ibis lets loose snuggling bunnies in 'sweet bed' ad   This is not a handbag: contemporary handbags & their true meaning   Holland & Barrett to launch 'Ask Us Anything' marketing drive   Ocado to launch non-food sites in 'hypermarket' drive   Ad market to grow by £3bn in five years says PwC report   Co-operative launches first Legal Services TV ad push   JOBS BOARD Media Specialists - MarketReach , Royal Mail£40,000 - £66,000 , London, South East and Midlands   senior sponsorship manager (1 year contract) > ICONIC UK BRAND > MUSIC , collectivoUp to £48k plus great co. bens , Central London   Web Analytics Manager , Alpari (UK) LtdUp to £45,000 + bonus & benefits , City of London   Product Marketing Manager , Evans Taylorc£50k - c£60k p.a. plus car, bonus and benefits , North East of England or Central London   Retail Marketing Manager - Maternity Cover , Tottenham Hotspur Football ClubUp to £35,000 pro-rata , Tottenham and Enfield       ADVERTISEMENT   PPA Advertising Awards 2013   Recognising the agencies and clients doing the best work for magazines and brands, PPA Ad Awards entries are now open. See your May edition of Marketing or visit for information

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