Digital AM - FA, Lovefilm, Hi-Tec, KidsCo, plus The Wall > TechCrunch and HuffPo

NEWS FA turns to social media ahead of World Cup campaign By Sara Kimberley, 01-Jun-10, 09:25 The Football Association is launching its biggest campaign to date in a bid to turn the public's enthusiasm for football into participation, in the run-up to the World Cup. Lovefilm appoints Airey as non-executive director By Mark Banham, 01-Jun-10, 11:15 Lovefilm, the movie rental service, has appointed Five chairman and chief executive Dawn Airey as non-executive director. Hi-Tec hoax film breaks four million mark on YouTube By Ben Bold, 01-Jun-10, 10:50 Sportswear firm Hi-Tec has revealed itself as the brand behind a hoax viral campaign that depicted people walking on water, which has attracted nearly 4.5 million views on YouTube. KidsCo to re-launch website ahead of new channel By Maisie Mccabe, 31-May-10, 08:00 International children's TV network KidsCo has begun a roll out of an enhanced version of its website ahead of the anticipated launch of its UK pay TV channel this summer. Advertisement Get The Facts: latest on online entertainment marketing - Entertainment is the reason why 56% of us spend time online - 73% surf the web before going to the cinema - 94% of moviegoers spend on average 20 hours online per week. Get the hottest insights to help you leverage this entertainment news hungry traffic. ALSO IN THE NEWS VW releases customer magazine on iPad By Ben Bold, 28-May-10, 16:00 Palmer's hands Clusta its digital account By Sara Kimberley, 28-May-10, 15:05 THE WALL BLOG Are Techcrunch and HuffPo the last of the superstar blogs? Interesting piece in Ad Age by Steve Rubel at Edelman Digital who argues that as TechCrunch turns five... Twitter passes 15 billion tweet mark Twitter passed the 15 billion tweet mark at the weekend less than three months after it passed the... Prediction: Magazines to be the new Ecommerce power brands? At Pod1 were always trying to predict the latest trends that will impact our (primarily retail/fashion) clients. Having... 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