Tuesday, 1 June 2010

Campaign Daily Fix - Porsche, SodaStream, Hi-Tec, Channel 4, Ford

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Campaign Daily Fix
 
01 June 2010  
Latest News
Porsche: handed £70m global media account to PHD
Porsche hands £70m global media duties to PHD
Mark Banham, 01 June 2010

Porsche has awarded its estimated £70m global media planning and buying account to PHD Group.

 
SodaStream: parting company with MCBD
MCBD and SodaStream part company ahead of relaunch
Joe Thomas, 28 May 2010

MCBD and SodaStream have parted company ahead of the planned relaunch of the soft drinks brand this summer, citing "creative differences".

 
Hi-Tec: walk on water viral hits four million
Hi-Tec hoax film breaks four million mark on YouTube
Ben Bold, 01 June 2010

Sportswear firm Hi-Tec has revealed itself as the brand behind a hoax viral campaign that depicted people walking on water, which has attracted nearly 4.5 million views on YouTube.

 
Anglian sponsors Channel 4's new chat show
Anglian sponsors Channel 4's new chat show
Sara Kimberley, 31 May 2010

Anglian Home Improvements has signed up to be the exclusive sponsor of brand new daily chat show on Channel 4, The 5 O'Clock Show.

 
Ford Transit: still loading spoof
Ford Transit launches video 'buffering' spoof ad
Ben Bold, 28 May 2010

Ogilvy has created a 60-second ad for the Ford Transit Jumbo that will debut on Sky Sports during tomorrow's League One play-off final between Swindon and Millwall.

 
 
Also in the News
Organic dairy company Rachel's up for sale
John Reynolds, 01 June 2010
Lovefilm appoints Airey as non-executive director
Mark Banham, 01 June 2010
Wembley rebrands to help sponsor search
Alex Brownsell, 01 June 2010
 
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Latest Work
The Football Association 'believe in England' by Dare
The Football Association 'believe in England' by Dare
01 June 2010

The Football Association (FA) has launched a FaceBook application to encourage as many people as possible to show their support for England during the World Cup.

 
NSPCC 'Mexican wave exam' by 3 Angry Men
NSPCC 'Mexican wave exam' by 3 Angry Men
01 June 2010

The NSPCC has launched a campaign around its ChildLine service, aiming to give teenagers advice and perspective while dealing with exam stress.

 
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