Digital AM - Esquire, Samsung, Nivea, Gen Y survey, Fairphone

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Esquire web revamp brings 37% traffic rise by Priyanka Mehra Dayal 06 June 2013, 08:00AM Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Samsung sponsors summer pop-up cinema season by Matthew Chapman 06 June 2013, 09:09AM Samsung has signed up as headline sponsor of open-air cinema events across the South-East for a summer marketing campaign to support its Smart TV range. Nivea Sun offers consumers solar-powered mobile charger by Staff 06 June 2013, 10:00AM Nivea Sun has distributed a printed ad in Brazilian magazine Veja Rio that features a paper-thin solar panel and a plug to allow people to charge their mobiles while sunning themselves on the beach. Gen Y survey reveals need for more targeted advertising by Simon Nias 06 June 2013, 09:30AM A new survey of brand preferences among 16- to 34-year-old UK residents has shown up a flaw in treating the age bracket as a single audience from a marketing perspective. Fairphone eco-handset hits target of 5,000 pre-orders by Susan Billinge 06 June 2013, 10:09AM Fairphone, the Amsterdam based social enterprise behind the scheme to build and distribute an ethically built smartphone, has reached its pre-sale target of 5,000 orders and will begin distribution in Europe this autumn. Bacardi eyes digital consolidation by James Swift 06 June 2013, 08:00AM Bacardi is looking to consolidate the digital advertising account for its biggest brands into a single agency. Karmarama owner acquires social agency Grape Digital by Louise Ridley 06 June 2013, 08:00AM The Karma Communications Group, which owns Karmarama, has acquired the independent social media agency Grape Digital for an undisclosed sum. Havas Media acquires data specialists MFG Labs by Arif Durrani 05 June 2013, 06:20PM Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies. Rockstar seeks UK agency by James Swift 06 June 2013, 10:05AM Energy drink brand Rockstar is looking for an agency to handle its UK advertising account. Big data issues? Try coping with the Large Hadron Collider by Rachel Barnes 06 June 2013, 10:31AM There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes. Promotion: Brand Republic launches #BigQuestionsLive - 4th July BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more - LIVE. Secure your seat now Also in the news Amazon eyes international expansion of grocery business by Simon Nias, 05 June 2013, 12:01PM Ocado to launch non-food sites in 'hypermarket' drive by Simon Nias, 05 June 2013, 11:00AM MG OMD hires head of social from EE by Louise Ridley, 05 June 2013, 09:34AM Ad market to grow by £3bn in five years says PwC report by Matthew Chapman, 05 June 2013, 11:45AM Ibis lets loose snuggling bunnies in 'sweet bed' ad by Staff, 05 June 2013, 09:00AM Latest Blog Entries Cynical shoppers won't buy from bad corporate citizens Jamie Matthews, 06 June 2013 Blokked calls Greg Taylor, 06 June 2013 Why the imagined self is the new truth Sara Downey, 05 June 2013 A PHD in retail marketing Aaron Shields, FITCH, 05 June 2013 Shampoo. Shaken not stirred. Greg Taylor, 05 June 2013 Has online video killed the TV star? Mark Tomkins, TDA, 04 June 2013 Latest jobs UK Online Manager Recruiter Michael Page Digital Salary Up to £40 000 per annum + Bonus Location Central London Digital Project Manager Recruiter Michael Page Digital Salary GBP45000 - GBP55000 per annum Location London Middleweight magic Recruiter Wildfire Design Salary 23-26k Location West London Head of Digital Delivery Recruiter PSD Group Salary Up to £75,000 + Bonus + Benefits Location London Producer Recruiter Daniel Marks London Salary £40-45K + Benefits. Location London Retail Marketing Consultant, Fixed Contract, Automotive Manufacturer Recruiter Copeland Select Salary Low £30,000s + Car Location North East England, Scotland and Northern Ireland BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) Mobile marketing is coming of age, and the pace of change is now exponen... 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