Digital AM - Facebook, Channel 4, Media 360, Campaign Viral Chart, Game

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook halves ad products to 'simplify' brand opportunities by Matthew Chapman 07 June 2013, 11:15AM Facebook is halving the number of ad products it offers after marketers told the social network "loud and clear" that it needed to simplify its proposition. MEDIA360: Channel 4 gives preview of 4Now app by Priyanka Mehra Dayal 07 June 2013, 11:20AM Channel 4 has revealed plans to launch 4Now, its second screen app, at yesterday's Media360 event. MEDIA360: 'Bland data' is not enough, says RSA's Markey by Chloe Smith 07 June 2013, 10:54AM Analytics and creativity must come together for clients to make the most of big data said Pete Markey chief marketing officer of RSA Insurance, at Media 360. Campaign Viral Chart: Happy camel leads upbeat chart by Ben Hall 07 June 2013, 08:55AM US insurer Geico tops the chart this week with its surreal "hump day" ad, featuring a happy computer-generated camel, shared 174,474 times in the last seven days. Game appoints Ian Chambers as its first chief digital officer by Matthew Chapman 07 June 2013, 11:30AM Game has poached Ian Chambers, the international VP and managing director at IGN Entertainment, to take on the newly-created role of chief digital officer. Trading Places: this week's people moves by Chris Harding 07 June 2013, 09:00AM Gerry Boyle becomes Asia-Pacific chief at Zenith Optimedia and Asda names Chris McDonough as its marketing director in this week's round-up of people moves across advertising, marketing, media and PR. AppNexus bolsters European team by Magda Ibrahim 07 June 2013, 08:00AM Ad technology platform business AppNexus is expanding its European team with the appointment of Jerome Underhill and Brandon Paine. Watch the latest must-see viral videos from Burger King, Chrome and Visit Holland by Sam Howroyd 07 June 2013, 09:00AM The latest viral video hits from Burger King, Chrome and Visit Holland. Promotion: Brand Republic launches #BigQuestionsLive - 4th July BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more - LIVE. Secure your seat now Also in the news Twitter launches global partnership with WPP by Magda Ibrahim, 06 June 2013, 12:32PM Kellogg's hits back at Aldi with spoof campaign by Magda Ibrahim, 06 June 2013, 03:46PM MEDIA360: Cookie is the audience, says Google's Mark Howe by Chloe Smith, 06 June 2013, 12:24PM MEDIA360: 'Don't use tech because it's new,' warns Boots marketing chief by Ben Bold, 06 June 2013, 12:56PM Big data issues? Try coping with the Large Hadron Collider by Rachel Barnes, 06 June 2013, 10:31AM Latest Blog Entries The elyx of life Greg Taylor, 07 June 2013 By the Skins of their Teeth NABS, 06 June 2013 Cynical shoppers won't buy from bad corporate citizens Jamie Matthews, 06 June 2013 Blokked calls Greg Taylor, 06 June 2013 Why the imagined self is the new truth Sara Downey, 05 June 2013 A PHD in retail marketing Aaron Shields, FITCH, 05 June 2013 Latest jobs UK Online Manager Recruiter Michael Page Digital Salary Up to £40 000 per annum + Bonus Location Central London Producer Recruiter Daniel Marks London Salary £40-45K + Benefits. Location London Freelance Healthcare Copywriter Recruiter Creative Recruitment Salary £250 - £350 per day + Negotiable Location City of London Head of Digital Delivery Recruiter PSD Group Salary Up to £75,000 + Bonus + Benefits Location London Head of Planning Recruiter Dynamic New Alliances Salary £90000.00 per annum Location London Account Manager Recruiter Blue Skies Marketing Recruitment Salary £28000 - £35000 per annum Location London BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) Mobile marketing is coming of age, and the pace of change is now exponen... Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) The pressure is on for marketers and mobile operators to embrace a strat... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders