Breaking news from Brand Republic - the latest from Media 360, Campaign Viral Chart, Trading Places, Strongbow, AppNexus

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel by Ben Bold 07 June 2013, 09:50AM Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it. MEDIA360: What does the future hold for media brands? by Sarah Johnson, Ben Hall and Joel Fothergill 07 June 2013, 09:23AM VIDEO: With new technology such as Google Glass in development, what will the media landscape look like in the future? Delegates give their views. MEDIA360: Viewers suffer from 'TV cold turkey' says Thinkbox by Louise Ridley 06 June 2013, 04:38PM Depriving viewers of live TV is like depriving them of food, Thinkbox's research and planning director told Media360. MEDIA360: London Live 'could reach 9m viewers' by Louise Ridley 06 June 2013, 03:11PM The London Evening Standard's local TV station could reach nine million people when it launches next year, Andrew Mullins, the chief executive of ESTV told Media360 today. Campaign Viral Chart: Happy camel leads upbeat chart by Ben Hall 07 June 2013, 08:55AM US insurer Geico tops the chart this week with its surreal "hump day" ad, featuring a happy computer-generated camel, shared 174,474 times in the last seven days. Trading Places: this week's people moves by Chris Harding 07 June 2013, 09:00AM Gerry Boyle becomes Asia-Pacific chief at Zenith Optimedia and Asda names Chris McDonough as its marketing director in this week's round-up of people moves across advertising, marketing, media and PR. Strongbow boosts 'Earn it' message with Tough Mudder sponsorship by Simon Nias 07 June 2013, 09:00AM Strongbow is to build on its "Earn it" campaign through a sponsorship deal with the UK arm of the self-styled "toughest event on the planet", Tough Mudder. Popcorn PR on board for UK launch of Little Miracles health drink by Lynsey Barber 07 June 2013, 09:30AM Popcorn PR has been brought in by drinks company Little Miracles to launch the brand in the UK. AppNexus bolsters European team by Magda Ibrahim 07 June 2013, 08:00AM Ad technology platform business AppNexus is expanding its European team with the appointment of Jerome Underhill and Brandon Paine. Top ten ads of the week by Staff 07 June 2013, 09:00AM Counting down the ten most recalled ads, in association with TNS and Ebiquity. Promotion: Facebook: Unlock Your Full Business Value Lloyds TSB and British Airways have leveraged Facebook advertising products to achieve their campaign goals – what role does Facebook play in your marketing mix? Tell us in our new survey   Also in the news MEDIA360: Industry reflects on disruptive decade by Sarah Johnson, Ben Hall and Joel Fothergill, 07 June 2013, 08:00AM MEDIA360: Media agencies lead on disruption, says Virgin's Dodds by Chloe Smith, 06 June 2013, 02:47PM MEDIA360: Cookie is the audience, says Google's Mark Howe by Chloe Smith, 06 June 2013, 12:24PM MEDIA360: 'What would Jesse do?' asks Boots marketing chief by Louise Ridley, 06 June 2013, 11:53AM Twitter launches global partnership with WPP by Magda Ibrahim, 06 June 2013, 12:32PM Kellogg's hits back at Aldi with spoof campaign by Magda Ibrahim, 06 June 2013, 03:46PM Govt installs hidden cameras in pub toilets to portray drink drive 'horror' by Matthew Chapman, 06 June 2013, 12:30PM Marketing revolution needed to catch up with technology, says Rory Sutherland by Magda Ibrahim, 06 June 2013, 12:03PM Opinion Adland must fight against crippling payment terms by Danny Rogers 06 June 2013, 08:00AM If you told your local mechanic who had just fixed your car that you'd pay him "within 120 days", you'd be lucky to leave without swallowing a spanner. A view from the top by Alex Aiken 06 June 2013, 08:00AM Reflecting on a week that starts with blood transfusions and ends with World War One commemoration and campaign partnership plans really makes you realise the variety of work that passes over government communicators. A view from the bottom by Nicola Lentin 06 June 2013, 08:00AM I'm going to tell you five stories about my life at Work Club as an account manager. Three of them are true, two are lies. You decide. On the Campaign couch by Jeremy Bullmore 06 June 2013, 08:00AM Trust that the best ideas will attract the best clients by Ian Darby 06 June 2013, 08:00AM It took years to develop the music/chin-stroking correlation. Over time, it became extremely well-honed. The other week, the whole theory collapsed. The media scene may be changing, but it's a case of plus ça change for some by Arif Durrani 06 June 2013, 08:00AM By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate. The media is trying loads of experiments - now we just have to keep up by Russell Davies 06 June 2013, 08:00AM Be careful what you wish for - it's the new media prognosticator's curse. You spend all this time saying "why don't they just..." and then they do, and all the unintended consequences come home to roost in a blizzard of mixed metaphors. Intelligence Big data issues? Try coping with the Large Hadron Collider by Rachel Barnes 06 June 2013, 10:31AM There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes. Ministry of Sound exploring beyond the spot by 06 June 2013, 08:00AM Ministry of Sound, the dance music superclub, is extending its relationship with TV beyond the 30-second spot. The album Marbella Sessions is to feature in two episodes of The Only Way Is Essex (main picture) , making Ministry of Sound the first b... 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