Thursday, 6 June 2013

Media PM - MEDIA 360: Virgin Media; London Live; Boots; Google

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Media PM Bulletin
 
 
 
*   Latest News
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Jeff Dodds: chief marketing officer at Virgin Media
MEDIA360: Media agencies lead on disruption, says Virgin's Dodds
Chloe Smith, 06 June 2013

Virgin Media is working with media agencies rather than creative agencies to...

  
Andrew Mullins: chief executive of ESTV
MEDIA360: London Live 'could reach 9m viewers'
Louise Ridley, 06 June 2013

The London Evening Standard's local TV station could reach nine million people...

  
Boots: marketing chief urges brands to use technology wisely
MEDIA360: 'Don't use tech because it's new,' warns Boots marketing chief
Ben Bold, 06 June 2013

Boots' marketing chief has stressed that brands must "evolve" against the backdrop...

  
Mark Howe: managing director of agency operations for Google Europe
MEDIA360: Cookie is the audience, says Google's Mark Howe
Chloe Smith, 06 June 2013

As consumers become increasingly connected and brands have the ability to track...

  
Rupert Murdoch. Credit: Getty Images
News Corp enters a brave new world
06 June 2013

Will the split into two companies lead to digital innovation or damaging...

  
Myers: ?The global market is hugely attractive and it would be a mistake to think that this is a UK business for a UK audience?
Myers gets ready for global rock domination
06 June 2013

As a multiplatform brand for rock music enthusiasts, Team Rock is looking...

  
Does Box TV's streaming initiative make sense?
Does Box TV's streaming initiative make sense?
06 June 2013

The C4 and Bauer Media joint venture is making its TV channels...

  
The media scene may be changing, but it's a case of plus ça change for some
The media scene may be changing, but it's a case of plus ça change for some
Arif Durrani, 06 June 2013

By the time you read this, this year's Media360 event will be...

  
*   Also in the News
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MEDIA360: 'What would Jesse do?' asks Boots marketing chief
Louise Ridley, 06 June 2013
Marketing revolution needed to catch up with technology, says Rory Sutherland
Magda Ibrahim, 06 June 2013
Agencies wary of GPS media pitch
Louise Ridley, 06 June 2013
Twitter launches global partnership with WPP
Magda Ibrahim, 06 June 2013
Altman joins MEC Global Solutions
Arif Durrani, 06 June 2013
Esquire web revamp brings 37% traffic rise
Priyanka Mehra Dayal, 06 June 2013
Starcom scoops Burger King brief
Louise Ridley, 06 June 2013
 
 
Blogs
The Benefits of Fragmentation
David Brennan

I know media fragmentation is an ancient topic by now but a couple of things have happened in the last...

The impact of directness
Sue Unerman

One cold dark night, in the closing years of the last century, I and a few brave colleagues (including Matt...

Brand Believers
Louise Brice

Everyone has one. A drawer of tech - old mobiles, chargers, battery chargers, old cameras, that newer tech has made...

A Total Eclipse of the Media Rationale ?
Sue Unerman

Britain’s Eurovision dreams have been dashed again. No great surprise that Bonnie’s song came 19th out of 26. That won't...

Tablets are plane sailing for publishers
John Carroll

On a recent aeroplane flight, I looked around the cabin and all I saw were people absorbed in their smartphones...

Five ways to tell if your streamed music service is radio ?or why Google?s All Access ISN?T ?Radio without rules?!
Mark Barber

The news this morning is that Google is launching a music streaming subscription service called Google Play Music All Access...

Here?s to the non-conformists
Sue Unerman

So one of football's managerial greats has gone. Ferguson's era is finally over. The BBC's chief football writer Phil...

Change hits a tipping point
Rhys McLachlan

US broadcasters and media traders are starting to realise that the traditional trading relationship between broadcaster and advertiser may need...

 
 
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