Monday, 3 June 2013

Digital AM - iRadio, Mindshare, David Levin, Smirnoff, Vodafone

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Apple on verge of iRadio launch after Warner Music deal
Apple on verge of iRadio launch after Warner Music deal
by Matthew Chapman
03 June 2013, 11:04AM
Apple has reportedly struck a deal with Warner Music that could lead to the launch of its iRadio music streaming service next week.
Mindshare appoints Jed Hallam as head of social strategy
Mindshare appoints Jed Hallam as head of social strategy
by Arif Durrani
03 June 2013, 11:33AM
Mindshare UK has appointed Jed Hallam, the former social director at VCCP, to lead the development of social strategies across the WPP agency's roster of clients.
Voice of The Voice gives Twitter advice to brands
Voice of The Voice gives Twitter advice to brands
by Ben Hall
03 June 2013, 09:36AM
David Levin, the tweeter behind accounts for BBC shows 'The Voice' and 'The Apprentice', gives his advice to brands on Twitter.
Smirnoff creates beats from brain waves in Mindtunes project
Smirnoff creates beats from brain waves in Mindtunes project
by Simon Nias
03 June 2013, 08:00AM
Smirnoff has teamed with DJ Fresh and neurotechnology expert Julien Castet to help three disabled musicians create a dance track using only the power of their brains.
Vodafone increases investment as 4G battle heats up
Vodafone increases investment as 4G battle heats up
by Matthew Chapman
03 June 2013, 09:34AM
Vodafone is to increase its spending on its network by more than 50% to £900m this year to prepare for the launch of its 4G network and combat rival EE's aggressive expansion.
Fever brought in by Sony for crucial PlayStation 4 launch
Fever brought in by Sony for crucial PlayStation 4 launch
by John Owens
03 June 2013, 08:31AM
Sony Computer Entertainment UK has appointed Fever ahead of the launch of its PlayStation 4 games console.
Machinima: How brands are making films within games
Machinima: How brands are making films within games
by Aaron Martin
03 June 2013, 09:18AM
Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D 'engine' of a video game, is proving anything but says Aaron Martin, Collecti...
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