| Promotion: Facebook: Unlock Your Full Business Value | 
| Lloyds TSB and British Airways have leveraged Facebook advertising products to achieve their campaign goals – what role does Facebook play in your marketing mix? Tell us in our new survey | | | | | Opinion | |  | | | | | Creativity is undoubtedly a catalyst to growth, but how can marketers unleash it? Mhairi McEwan sets out the key elements needed for success. | | |  | | | | | Hin-Yan Wong, Head of Research & Strategy at Connect Advertising & Marketing looks at what the implications of an EU exit would be for the UK's creative industries. | | |  | | | | | There's more to community than talking to people on the social web, writes Jeremy Waite, head of social strategy at Adobe EMEA. | | |  | | | | | The Manifesto for Marketing aims to guide the industry through the next decade by defining the key rules for excellence, writes Amanda Mackenzie | | |  | | | | | Barclaycard's daily deals service will have to become more distinctive if it wants to succeed, writes Tamara Gillan, founder and CEO of Cherry London. | | |  | | | | | One cold dark night, in the closing years of the last century, a few brave colleagues (including Matt Mee, then an outdoor expert, now our global chief strategy officer) and I took an unconventional approach to the marketing of the Converse All Star. | | |  | | | | | Google's executive chairman, Eric Schmidt, makes a fascinating interviewee: partly because, as the head of the world's pre-eminent search engine, he is uniquely powerful; partly because, as an electrical engineering graduate from Princeton, he is exc... | | |  | | | | | My week starts with a flight to Berlin. Bump into ex-colleagues on the flight, which is lovely but also amusing as we all avoid talking about why we are on the plane. | | |  | | | | | On a recent excursion back home, I was unfortunate enough to attend a family party where my nan, in her usual mischievous way, pushed aside her bottles of miniatures before asking me: "Ryan. What is it that you do?". | | | | | Intelligence | |  | | | | | Grant Hunter, regional creative director, iris Worldwide and Jon Burkhart, head of social content, Lean Mean Fighting Machine, reveal how brands can embrace the philosophy of Urgent Genius. | | |  | | | | | Marketer Will Harris reviews "Salt, Sugar, Fat: How the Food Giants Hooked Us". | | | | | | | Latest jobs | | | Category Insight Manager | | Recruiter Greenvale | | Salary To attract the best: plus car and company benefits | | Location Peterborough | | | Brand Manager - Whiskas | | Recruiter Online Resourcing | | Salary £34,675 - £41,476 + excellent benefits | | Location Waltham on the Wolds, Leicestershire | | | | | Marketing Manager | | Recruiter Greenvale | | Salary To attract the best | | Location Peterborough | | | Visual Designer | | Recruiter GoodEgg Digital | | Salary £40,000 | | Location Central London | | |  | | |
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