Friday, 31 May 2013

The Wall > Are younger people falling out of love with Facebook?

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Digital PM The Wall
Are younger people falling out of love with Facebook?
31 May 2013, 10:07AM

I've had Facebook since I was eighteen years old - six whole years ago, when it was in its infancy. So ubiquitous has it become that I can hardly imagine navigating university life without it (not to mention remembering people's birthdays).

People power starts hitting brands where it hurts
31 May 2013, 9:39AM

Back in the day I guess life was simpler. The guy or girl in the local shop gave you bad service and you told the owner. He gave them a telling off and all was well. Not so easy when you're talking about giant corporations, with millions of customers, huge supply chains and shareholders that often care about money more than anything else.

Is Yahoo the Madonna of digital media?
31 May 2013, 8:45AM

Yahoo is on a mission. Last week saw the acquisition of Tumblr for over a billion dollars. In March, it purchased an app, Summly, from a Wimbledon schoolboy for $40 million. This week, whispers are rife within Silicon Valley that it is a lining up another colossal bid for hot tech property, Hulu. Rumours are that it's prepared to pay a staggering $800m for the service which allows you to stream films and TV series.

Are you a designer? The Designer Truths* Infauxgraphic reveals all
30 May 2013, 1:41PM

ishotphoto infographicBeing a designer is kind of like riding the Gravitron at an amusement park. You're strapped to a chair going a zillion miles an hour, and every time you try to look around at what everyone else is doing it's just one big blur of awesomeness.

The Amazon way: a blueprint for online retailing success
30 May 2013, 9:00AM

AmazonAmazon is the world's leading online retailer grossing $61 billion in sales in 2012. Even more impressively, the Gross Merchandise Value (GMV) passing through the Amazon shopping basket is estimated at c. $90-100 billion – including the Amazon marketplace where only commission is recorded as Amazon revenue.

Beauty is in the eye of the beholder
30 May 2013, 8:30AM

Nike England kit There is one old adage that will always ring true: a picture can paint a thousand words. With attention spans becoming shorter than ever in a world bursting at the seams with non-stop content, its little wonder that networks such as Instagram and Pinterest are thriving. Instagram made a move to court brands with its taggable 'Photos of You' upgrade, whilst Pinterest has introduced a whole new pin format to leverage brand partnerships - and it already has the likes of eBay, Target, ModCloth, Sony and Netflix on board.

How's your Twinglish? Research reveals our language online
30 May 2013, 8:00AM

The phenomenon of text speak has long been commented on, but with the rise of social media we have developed language characteristics for our interactions on Twitter, Facebook, and Google+ too. What is more, it looks like the fast paced interactions are ruining our spelling and grammar, particularly on Twitter.

Marketers will use predictive technologies to know who will click, buy, lie or is about to have an affair
29 May 2013, 2:30PM

Marketers will use predictive technologies to know who will click, buy, lie or is having an affair.

Just like Paul the psychic octopus who famously predicted the results of football matches during the Euro 2008 and World Cup 2010 football, predictive technologies are set to make an even bigger impact in 2013. With a success rate of 85% Paul, the animal oracle, correctly predicted 11 out of 13 matches in 2010 as well eventual winners, Spain against the Netherlands in the final on 11 July. Not a bad for a cephalopod.

What's the meaning of the McAlpine v Bercow Tweet libel action
29 May 2013, 12:30PM

Former Deputy Chairman of the Conservative Party, Lord McAlpine has been successful in libel action brought against Sally Bercow, former Celebrity Big Brother contestant and wife of the Speaker of the House of Commons.

3D zombies, glasses and customer loyalty
29 May 2013, 12:00PM

As analytics have become more sophisticated and marketers have benefited from technology which lets them sift through 'big data' to identify and target the elusive customers they are trying to reach.




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