| | | | The Amazon way: a blueprint for online retailing success | | 30 May 2013, 9:00AM |  Amazon is the world's leading online retailer grossing $61 billion in sales in 2012. Even more impressively, the Gross Merchandise Value (GMV) passing through the Amazon shopping basket is estimated at c. $90-100 billion – including the Amazon marketplace where only commission is recorded as Amazon revenue.
| | | | Beauty is in the eye of the beholder | | 30 May 2013, 8:30AM |  There is one old adage that will always ring true: a picture can paint a thousand words. With attention spans becoming shorter than ever in a world bursting at the seams with non-stop content, its little wonder that networks such as Instagram and Pinterest are thriving. Instagram made a move to court brands with its taggable 'Photos of You' upgrade, whilst Pinterest has introduced a whole new pin format to leverage brand partnerships - and it already has the likes of eBay, Target, ModCloth, Sony and Netflix on board.
| | | | How's your Twinglish? Research reveals our language online | | 30 May 2013, 8:00AM |  The phenomenon of text speak has long been commented on, but with the rise of social media we have developed language characteristics for our interactions on Twitter, Facebook, and Google+ too. What is more, it looks like the fast paced interactions are ruining our spelling and grammar, particularly on Twitter.
| | | | Marketers will use predictive technologies to know who will click, buy, lie or is about to have an affair | | 29 May 2013, 2:30PM |  Marketers will use predictive technologies to know who will click, buy, lie or is having an affair.
Just like Paul the psychic octopus who famously predicted the results of football matches during the Euro 2008 and World Cup 2010 football, predictive technologies are set to make an even bigger impact in 2013. With a success rate of 85% Paul, the animal oracle, correctly predicted 11 out of 13 matches in 2010 as well eventual winners, Spain against the Netherlands in the final on 11 July. Not a bad for a cephalopod.
| | | | | | | 3D zombies, glasses and customer loyalty | | 29 May 2013, 12:00PM |  As analytics have become more sophisticated and marketers have benefited from technology which lets them sift through 'big data' to identify and target the elusive customers they are trying to reach.
| | | | Keyword targeting: Twitter's new high-performance marketing engine | | 29 May 2013, 11:00AM |  Twitter’s recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
Keyword targeting: Twitter’s new high-performance marketing engine
| | | | Brands take early lead on Twitter as Bayern Munich win Champions League final | | 29 May 2013, 11:00AM |  Bayern Munich may be the Champions of Europe but which of the UEFA Champions League sponsors took the number one spot on twitter in the UK across Saturday's final?
With the game generating more than 4.8 million tweets globally and at its peak accounting for eight of the global trends on twitter; seven out of 10 in the UK (ref: @lewiswiltshire - Twitter Head of Sport) there was certainly a huge wave of activity pre during and post the 90-minute game.
| | | | Boyce Avenue - social media killed the record company | | 29 May 2013, 10:29AM |  Boyce Avenue performed a classic acoustic set at the Music Matters conference last week in Singapore and wowed those who had never seen them (like me!) despite having ONE BILLION views on YouTube.
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